Video Production for the Home Building Industry in Madison
Need video production for the home building industry in Madison? Generating over $120 billion with over 700,000 employees. With the ever-changing housing market and the anticipated post-COVID 19 economy rebound, you can be sure that these numbers will improve for homebuilders. That said, a top-quality marketing campaign is important if you’d like to stand out from your competition. When you compare it to typical advertising, making videos for homebuilders in Madison is something to think about when it comes to 400,000+ home building businesses across the U.S.
We also service Middleton, Dayton, and Rutland.
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There are many reasons why video production is a useful marketing tactic for home building. It allows you to stand out to new prospects as you maintain your current customers. We work with home builders at Beverly Boy Productions to create interview videos, promotional videos, and customer testimonials. Our team shares what your brand can put together and the impact you have on families and customers. As a result, this helps you to more easily reach an audience and allows you to reach your marketing and internal communication goals.
Promotional Videos for the Home Building Industry
Showing the world what you build is so important in reaching new clients.
Promotional Video Production for the Home Building Industry in Madison allows you to share your business with potential customers while maintaining your current ones. Prospective customers see homes in a captivating video—it easily captivates them. They’ll connect with your brand and will likely return as a paying customer.
Short and engaging videos for home building can keep your audience interested. They’re effective in TV advertising, but also super useful all over the internet, from your website to email campaigns, and social media networks. The average Internet user spends around
two and a half hours on social media daily so that’s even more reason to start using online video marketing. Short, promotional videos are a great way to captivate your audience and keep your clients engaged, and share your homes across your social media outlets.
Marketing Videos for the Home Building Industry
When
over 82% of the Internet consists of video content, you can easily highlight why video marketing is so useful. Video production for the home building industry in Madison is a phenomenal opportunity you can use for your business.
Videos are a marketing tool different than many others, so you can easily show off your single-unit homes or explain the details of your constructions. Consider the following benefits of video marketing:
● Sharing your word about your brand, products, business, or services
● Establishes the brand as experts in the home building industry
● Highlights your brand’s authenticity as you build trust and credibility with clients
● Influences buying decisions (90% of customers state that a video helps them make a choice, according to
Forbes)
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This type of marketing offers a one-of-a-kind way to connect with your viewers, establish authority as a business, and share your homes and services across the world wide web.
We also service Dane, Green, and Jefferson counties.
Different types of marketing videos that can be used for marketing your homes, or even your home building company are:
- Listing Videos
- Interview Videos
- Live Q&A Sessions
- Home Buyer Advice Videos
- Special Offer Videos
- Neighborhood Videos
- New Construction Model Video Tours
- Virtual House Tours
Training Videos for the Home Building Industry
Saving time and money are two things many companies are hoping to do. You also want a great team. From masonry workers to customer care representatives, you certainly want your team to be well-trained. Personalized training videos can help you avoid issues found in traditional in-person training. This gives business owners and leaders the opportunity to save more money and time, all while learning outcomes are improved for their home building professionals.
Also, training videos:
● Improve your employee watch rate; employees are 75% more likely to engage in video training over your typical manual training
● Improve greater flexibility; an estimated 42% of employees prefer the flexibility of video over other methods of training such as scheduled in-person training or written manuals
● Have a better retention rate; people recall upwards of 90% of what they see in a video in comparison to about 20% of what they read
● Can improve training as you reduce training costs; each video can be used repeatedly while you improve comprehension and make videos 83% more effective
Videos are a great way to engage your home building professionals while keeping training uniform throughout your business.
Interview Videos for the Home Building Industry
You may think of the job application process when you hear interview videos. However, interview videos for the home building industry include various kinds of video marketing. Expert interview videos for the home building industry are videos that showcase your industry leaders and their expertise. Customer interviews are a different kind of interview video that highlight why current customers love your products or services.
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Expert testimonials and customer interviews help you stand out as a reliable option in the community. One shares the perspective of experts and leaders in the industry to help future customers better understand the product or service you offer while the other option helps new prospects understand why current customers choose what you provide. Both of them are super useful for your promotional campaigns. Video Production for the Home Building Industry in Madison is a tool that can help you reach so many goals, both external ones and internal ones.
