Video Production for Law Firms
Law firms represent a unique subset of practices that represent multiple-lawyer firms which provide legal services to criminals, businesses, professionals, and various other clients that require legal aid. As business profits grow and the number of consumers generally increases worldwide, the need for legal advice, support, and services steadily rises alongside. Law firms are part of a $368 billion dollar industry that includes more than 449K businesses across the U.S. providing a wide range of legal services & litigation activities. Video production for law firms is an important aspect of marketing & for internal growth that can be used to grow audience interest, generate new client leads, and drive revenue through legal service sales.
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Many law firms turn to video as a means of connecting with their target market to generate awareness, educate audiences and ultimately to drive leads through web forms, digital practices, and various other engagement activities. Law firms that invest in video have a key advantage over their competitors. Not only do 26% of law firms not track their leads, many take up to 3 days or more to follow up on a lead when it is submitted. Therefore, smart law firms that introduce video as a means of generating leads and then actually follow up on the lead right away stand to gain substantially more clients than those that are either not using video or simply not following up the way they should be.
Beverly Boy Productions offers a wide range of video products to help law firms grow their audience, increase leads, and generate more revenue through their marketing initiatives. Ask our team about the many different types of video content that you can use at your law firm to grow your audience & increase your ROI.
Promotional Videos for Law Firms
Promotional video production for law firms can dramatically increase audience understanding of the services offered by a legal team to draw interest & generate hype around a law firm. In fact, many law firms are able to dramatically increase their case volume just by introducing promotional video content to their day-to-day marketing & advertising routines.
Law firms that turn to video to promote their business operations & services to a target audience can achieve consistent messaging that draws in their target audience, boosts trust, and increases the number of new client leads they can generate for their firm. With the average consumer engaging in about 100 minutes of digital video content each day, and more than 1/3 of all clients beginning their attorney search online, it’s safe to say that promoting your law firm online, with video, is a vital practice.
As a law firm owner, you owe it to yourself and your team to engage in digital video promotion if you want to grow your audience, increase your leads, and convert more inquiries into clients. A short, engaging promo video that draws in client interest & encourages them to make contact with your firm can help!
Marketing Videos for Law Firms
Video is an essential marketing tool for law firms because it provides amazing ROI, conversions, and a variety of other key benefits that other forms of media including static images or text based ads simply cannot achieve. Whether you’re a law firm that specializes in personal injury or torts, civil litigation, or criminal law, achieving your audience growth, lead generation, and conversion goals largely relies on how much you introduce video marketing into your day-to-day operations as part of your legal firm.
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For many law firms, video marketing is the difference in whether or not the practice can survive long-term. Expert video production for law firms can help your practice weather virtually any storm by providing:
- Consistent content to your target audience.
- Increased revenue generation through 80% increases in landing page conversions.
- Up to 49% faster revenue growth than non-video marketing initiatives.
- Increased client generation through a variety of lead opportunities.
According to a Martindale study on lawyers and their firms, aside from long hours & difficult clients, 17% of lawyers state that the leading challenge is generating new clientele. Fortunately, video has the power to dramatically increase the ability for law firms to generate new clients. For the 27% of law firm practices with over 10 lawyers actively operating inside the firm that use video, the potential for improved leads, conversions, and revenue growth is tremendous compared to their competition that may choose against video marketing initiatives.
Training Videos for Law Firms
Improving the agility of your law firm is an essential practice that can save you time & money. Training videos are an important aspect of this practice that can help you achieve your efficiency goals while onboarding or training new members of your legal team.
Expert training videos provide:
- Access to easy to follow visual content that your team can retain up to 95% of.
- Path-based learning that is ideal for employees with varied levels of knowledge.
- Always available training that allows your team to engage on their own time & at their own pace.
Training videos are going to save your law firm time & money over other forms of training, and because video is the chosen means of media distribution for today’s audiences, your team will appreciate the experience.
Interview Videos for Law Firms
Expert interview video production for law firms is all about building a brand voice for your legal team that proves credibility & authority while building trust. As a lawyer, it’s important to build relationships with your community and to generate a strong sense of audience confidence in your services from a legal perspective. Interview videos can help you achieve these, and many other important goals, that are essential to growing your law firm.
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Ask Team Beverly Boy how it’s done!
