Video Production for the Accounting Services Industry

For the many private organizations that provide expert accounting services to business owners, professionals, and individuals across the U.S. economic turmoil and a volatile equity market has slowed growth bringing this $142 billion dollar industry into perspective. Demand is expected to remain stable into the next several years for the accounting services industry largely because this demand tends to be countercyclical which means that economic turbulence tends to result in professionals in the accounting services industry achieving growth while others may not be so lucky. Video production for the accounting services industry is inherently focused on generating community awareness around accounting practices & services, driving leads for the service providers, and increasing revenue through service sales.

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Because most accounting services providers focus on offering their assistance to corporate businesses and organizations, b2b marketing & promotion techniques are typically considered most suitable. Fortunately, recent trends show that the use of video for b2b marketing & advertising can help organizations share compelling stories about their businesses and showcase key points about their expertise that is essential to generating conversions that directly influence the growth of their own brand.

Beverly Boy Productions will help you produce expert video content that proves your expertise in the accounting industry, offers your audience insight into the public & private organizational skills demonstrated by those that are part of your practice, and most importantly, will build trust & commitment in your accounting brand.

Promotional Videos for the Accounting Services Industry

Certified Public Accountants (CPAs) typically have no shortage of clientele because major organizations & corporations require their support for everything from day-to-day bookkeeping to payroll distribution, tax preparation, and the development of budgets that are essential to business operations & growth. Promotional video production for the accounting services industry is mostly focused on delivering key insights into the financial services offered by a particular accountant to assist the community in finding & choosing the most suitable professional to provide financial accounting services to them.

You might distribute your promotional videos across your own social media platforms or pages, on your website, on television, or on third-party advertising platforms in order to grow your audience, boost their trust, and derive a desired action out of them that will lead to conversions that are important to your accounting firm. Just keep in mind that promo videos are focused on converting your target audience therefore they must convince your viewer to perform some kind of action whether that’s calling, visiting online, filling out a lead form, or something entirely different. The good news is, promo videos have the capacity to increase landing page conversions up to 80% and they’ll help you generate up to 66% more qualified leads for your brand over non-video marketing tactics or tricks. 

Marketing Videos for the Accounting Services Industry

Strengthening your audience, and boosting their level of knowledge & trust in your accounting practice, is an important aspect of marketing, but there’s so much more that takes place with each marketing video that you share with your target audience or community. As you post expert content that tells the story of your business, shares the details of how accounting works, and provides some insight into the world of financial services, your audience is going to feel more and more emotionally connected to your brand. Ultimately, they’re going to feel more comfortable!

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Marketing video production for the accounting services industry will:

• Boost consumer confidence in your services.
• Allow your audience to find your services online through increased reach on social & organically in search engines.
• Increase the total amount or level of attention your audience will give your firm.
• Deliver content in the format that your audience is most interested in.
• Improve engagement & interaction for your accounting firm.

Consumers spend an average of 100 minutes watching video online each day. Live streams, video sharing, and video uploads are some of the most popular and frequently engaged with types of content across the web. Accountants who use video to grow their business services are going to achieve phenomenal goals while those who back away from video stand to miss out.

Training Videos for the Accounting Services Industry

Video based training programs are a key element of the accounting industry not just being used by accountants and CPAs to provide employee training & onboarding, but also being actively engaged to provide client training. This is especially true for accountants that turn to a particular software such as QuickBooks for all of their client accounting or bookkeeping needs. When software programs like this are utilized frequently by an accounting firm, it’s often time saving & revenue saving to create training videos that can be shared with the client to engage them in this training in order to bring them up to speed.

Not only will training videos provide the essential skills & knowledge delivery that is required for accountants, but they’re also going to save your firm time & money. Just think about how often you train on the same tasks, over-and-over again. Now think about how much time you would save if that task could be trained without you – by providing a training video that teaches these repetitive tasks, you can save valuable time and ultimately, money too!

Interview Videos for the Accounting Services Industry

Building audience trust is an essential practice for your accounting business, especially since you’re asking other corporate business owners and organizations to trust you with their money. As you grow your community, look for ways that you can share your knowledge & expertise in order to continue to foster the relationships that you build and increase audience trust in you and your accounting services firm. 

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One of the ways that you can build this trust while sharing your expertise is to introduce interview videos that show you & your team sharing your mission, values, and key experience data with the target audience. Interview video production for the accounting services industry is going to not only build credibility & authority in your business, but it’s going to quickly create audience confidence & trust in your brand. Ask Team  Beverly Boy what the next steps are to achieve all of your goals with video!