Video Production for Management Consulting
Managing a business is certainly a lot of work, and for many large and growing organizations the need for additional support in the strategy or advising of planning, financial structure, budgeting, or strategic marketing of a business is essential. Management consulting provides this added assistance to business owners in order to offer unique insight into the practices or procedures that are most important to helping an organization deal with economic conditions, turn a profit, and increase revenues. Video production for management consulting practices, therefore, provides a unique opportunity to promote the services offered by a management consultant on a b2b level.
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For the $329 billion dollar management consulting industry, continued revenue growth is expected to largely follow along the economic growth & expansion that is anticipated over the next several years. This industry is largely impacted by a variety of economic conditions including factors such as corporate profit growth (or decline), business expansion, and budgeting. Investment into consulting in management operations is typically higher in times when business optimism is at its peak, and lower when the economy is performing less than ideal.
Beverly Boy Productions provides a wide array of expert video production services that are aimed at helping management consultants to expand their reach, increase their leads & boost profits for their brands.
Promotional Videos for Management Consulting
Promotional video production for management consulting firms can improve message targeting to quickly generate audience trust and boost interactions for the brand. In fact, promotional videos are integral to social media reach resulting in up to 1200% more shares than non-video posts such as static images or text alone. Management consultants that choose to incorporate video into their marketing mix can achieve:
- Stronger overall organic rankings & increased traffic.
- Better positioning and increased audience attraction.
- Higher conversions including 80% higher landing page conversions.
- Increased sales through email, website, landing page, or other campaigns.
The average conversion rate for a website that utilized video is 4.8% compared to less than 3% for those that are not incorporating video into their website media campaigns.
Marketing Videos for Management Consulting
Management consulting is largely about building an audience of trust & commitment. Marketing video production for management consulting firms must focus on sharing a video message that will increase the overall success of the brand, which means each marketing message should stand out against the competition, include a unique tone of voice, and ensure consistency that the audience can come to expect from your consulting practice.
With video marketing, you get to personalize the relationships you build with your target audience in such a way that encourages them to feel more confident & trusting in your consulting practice. With the average consumer spending 100 minutes engaging in video content each day, only the consultants that focus on personalization & unique targeting approaches are going to stand out against the competition and make a voice for their brands.
By producing marketing videos for your management consulting firm, you can:
- Increase organic traffic up to 157%.
- Increase your click-through on initial email outreach by 96%.
- Reduce the number of unsubscribes by 26%.
- Increase ad engagement by 22%.
- Increase the likelihood of convincing your audience to purchase.
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Ask any marketer that is using video if they are happy with their outcomes, and you’re almost guaranteed to get a “Yes,” as 9 out 10 agree that video is incredibly valuable to their campaigns.
Training Videos for Management Consulting
Growing your consulting firm is certainly a tall order that requires the working parts of many different people actively engaging in training and support provided by your team. As you hire and onboard new members of the management consulting team, you’ll likely face challenges with time & resources.
Training videos are a great way to reduce the time constraints and mitigate resource constraints that you may be facing relative to your need to grow your management consulting firm. In fact, training videos will:
- Improve your training outcomes.
- Reduce the time it takes new employees to train.
- Improve the amount of knowledge employees gain from training.
- Increase total time employees retain knowledge.
- Reduce your training costs.
Video-based training programs for your management consulting firm can be used both for new hires and for existing staff training, but you might also find benefits in utilizing video based training to bring the businesses and professionals that you work with up to speed on your processes and procedures for improving business operations. These path-based learning opportunities make training flexible, efficient, and highly effective for your audience and for your team.
Interview Videos for Management Consulting
As you grow your consulting firm, the goal for much of your marketing will be to build an audience of trusting viewers that will commit their confidence to your consulting firm. One of the ways that you can grow this trust is to share expert interviews with your target audience so that you can prove your authority & credibility in the management consulting industry.
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Ask team Beverly Boy about interview video production for management consulting firms like yours if you’re interested in building up audience commitment, guiding their trust in your practice, and generating strong relationships with the viewers that engage in the content you have to share. We can’t wait to show you how video can help you achieve your goals in growing & maintaining your management consulting firm.
