Video Production for Jewelry Stores

Smaller jewelry stores have been struggling over recent years as more ecommerce brands and larger jewelry retailers are pushing economies of scale in such a way that it drives the small guys completely out. Although there are still many smaller jewelry stores in this $32 billion dollar market that consists of a total of 52,347 total businesses as of 2022, it is expected to many more small jewelers will close shop in the very near future due to competition, rising access to ecommerce sales, and of course economic fluctuations which may impact the total number of households earning $100K annually or more. Video Production for Jewelry Stores can include a variety of professional techniques and styles including marketing & promotional videos, expert training, and the production of industry expert interview videos that prove the expertise a jewelry may have in regards to a brand.

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Jewelry stores are often impacted by discretional income and shifts in the economy. When consumers make more money and have higher overall discretionary income available to spend, jewelers tend to sell more product, but when spending beings to shrink up, one of the first things consumers will scale back on is the purchase of jewelry. This, paired with mounting competition that occurs as a result of greater access to online retailers, ecommerce brands, and other digital pressure is likely to contribute to slowed industry growth for jewelers over the next several years.

Beverly Boy Productions produces a variety of video styles of jewelry stores including marketing videos, promotions, expert interview videos, and video-based training programs. Our video production services will help you grow your jewelry business, taking your product sales, promotions, and your team expertise to the very next level. Ask us about the next steps to producing an expert video for your jewelry store!

Promotional Videos for Jewelry Stores

Promoting your store is essential to bringing people in and potentially converting them into a customer. Not only that, but the more you can bring people into your store, the more likely they will be to make a purchase that will contribute to the total overall revenue and ROI for your business. Promoting with video will help you achieve your jewelry store growth goals by:

• Increasing the total amount of revenue that you can generate for your business.
• Boosting audience insights and trust in your brand.
• Driving up revenue growth & ROI for your store making you feel comfortable with your customer.
• Generating higher conversions, click-throughs and campaign revenue.

Best of all, promotional videos for your jewelry store are only 1-2 minutes long, easy to distribute, and incredibly powerful!

Marketing Videos for Jewelry Stores

More than 232 million people watch video online, accounting for about 83.8% of the population and about 91.4% of all internet users engage in video weekly, watching up to 100 minutes or more of video each day. Most of the video that people are watching online is some form of marketing content produced by, or for, brands just like your jewelry store.

Marketing videos for jewelry stores include many different styles and types of content. Everything from storytelling videos that represent the business and how it got started to product-specific video content that promotes each necklace, earring set, ring, or cufflink that is sold inside your store. It doesn’t matter what kind of jewelry you’re marketing, video is essential to growing your brand online & offline too.

Marketing videos for jewelry stores will:

• Help you grow your revenue by up to 49% faster than non-video content.
• Help you make more sales through your landing pages, website, or social media campaigns.
• Help you increase overall conversions across your campaigns.
• Improve your audience reach & engagement.
• Create a sense of trust, commitment, and authority for your brand.

If you’re not already using video in your marketing strategy, your jewelry store could be suffering tremendously in the form of missed leads, lost revenue, and a reduced ROI for the brand!

Training Videos for Jewelry Stores

Training members of your jewelry store team will help you to feel more confident in the ability to grow and tackle new tasks as a brand, but if you’re struggling to find the time or to commit to your newly hired employees, you could be jeopardizing your business and your jewelry brand.

More than 88% of all business owners are already utilizing training videos in their onboarding and new-employee hiring and training process, why aren’t you?

Training Video Production for Jewelry Stores can:

• Reduce total training time for your new employees.
• Improve training outcomes for your new team members.
• Increase total knowledge retention for your team.
• Improve understanding of employee roles and responsibilities.
• Increase employee engagement in training.

Whether you’re new to video, or it’s something you’re just getting started with, video based training programs that are custom filmed for your jewelry store can drastically benefit your team.

 Interview Videos for Jewelry Stores

Ultimately, the more you can prove to your target audience that your jewelry store has the knowledge and understanding that it takes to represent itself as an expert in the jewelry niche, the more sales & revenue you’re going to generate for your business. Interview videos, that share your expertise, brand specific data, and custom details which support your niche operations are vital to your growth.

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In fact, interview video production for your jewelry store will help you to:

• Build an audience of committed members that are interested in the sales you offer.
• Increase community trust in your jewelry store so that they’ll buy from your brand.
• Improve conversions inside your store helping you to sell more jewelry and accessories.
• Boost revenue for your brand resulting in higher overall growth for your business.

Ask Team Beverly Boy about expert Video Production for Jewelry Stores and the benefits of working with our team to grow your brand!