Video Production for the Retirement Community Industry in San Antonio
The retirement community industry generates over $75 billion employing over 1,000,000 personnel. In addition, the expected post-COVID 19 economy rebound can increase opportunities for retirement communities. This makes it crucial to employ an effective marketing campaign that will not only increase your online engagement, but also influence the success of the company among other competitors. In comparison to other advertisements, Video Production for the Retirement Community Industry in San Antonio is an impactful resource for the 50,000+ nursing homes across the U.S. Our video services are also available in Kirby, Leon Valley, Converse, Live Oak, and other nearby cities.
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Video production is a proven media in the creation of an effective marketing strategy for retirement communities. It allows you to attract families looking to bring in their elderly members into retirement homes, while retaining current ones. At Beverly Boy Productions, we partner with San Antonio retirement homes to create powerful promotional videos, care-provider interview videos, and resident testimonials. With the use of video production, our team shows the world the senior living services your business offers and the impact families get from having their loved ones taken care of in your facility. As a result, this shows potential families that they can trust your company to offer care to their family members in need of senior care.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is important in reaching out to new residents. In addition, promotional videos can help maintain current residents by reassuring them of the care they provide. Promotional Video Production for the Retirement Community Industry in San Antonio can help you create dynamic videos that will inspire and encourage potential clients to check out your retirement facility. This brings your retirement homes into focus and makes it likely for prospective residents to recognize your business and choose you as their home to spend their retirement days.
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Promotional videos for retirement communities are more impactful when they’re short and captivating. While they work for television, most brands find it more effective to distribute promotional videos across online platforms such as your business website, social media pages, and email campaigns. These videos should be uploaded anywhere you expect your potential audience to visit regularly. The average internet user spends nearly two and a half hours on social media, this amount of time is expected to increase as years go by. A short, persuasive and effective promotional video on your social media page could increase online engagements, invite new residents, and promote your senior living services to your target audience. We also service companies in surrounding counties like Kendall County, Comal County, Guadalupe County, and Wilson County.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in San Antonio is significant for business growth as it is in any other industry. With over 82% of the internet consisting of video content, it is essential to hire a professional team to produce video content that can communicate your message in the most effective way possible.
If your retirement industry is a continuing care community, a nursing home, a village, or a different kind of senior service, video marketing is an excellent way to help families find your business. Here are some of the many benefits of video marketing:
● Spreading the word about their business, brand, products, or services
● Establishes the business as an authority in the retirement community industry
● Increases brand authenticity, building trust and credibility with clients
● Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing offers a unique way to build trust with your audience, inform potential customers about the caregiving services at your homes, and share your product or service on social media platforms and your company website.
Video Production for the Retirement Community Industry in San Antonio can produce engaging videos that will make it easy for families who are in search of a trusting community to see how you will bring in their elderly members to spend their years in the company of other residents in your facility. Our team is skilled and able to successfully produce a professional marketing video for your retirement community. This is a useful marketing tool that will help bring in new families into your retirement community.
This type of video content will also help to determine the kind of retirement community and senior living options that are available for residents. Some of them include:
Age-restricted communities
Independent Living
Continuing Care
Assisted Living
Nursing Homes and Skilled Nursing Facilities
Continuing care
Convalescent home
Convalescent hospital
Old folks’ home
Retirement facility
Training Videos for the Retirement Community Industry
Training in the retirement community industry is crucial to ensuring consistent delivery of quality caregiving services to seniors in your facility. To ensure that the residents receive adequate housekeeping, meal preparation and healthcare services, new senior care professionals require training. Personalized training videos can help remove the issues that come with traditional in-person training. Subsequently, this allows retirement community industry owners to save time and money while improving the skills of their senior care professionals.
Indeed, training videos:
● Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are easy to use, access, and understand, they are great at simplifying complex concepts to senior care professionals.
Video Production for the Retirement Community Industry in San Antonio will provide training videos that will help assist prospective senior care professionals to learn more about the types of senior care facility options that they can advance in. Some of them include:
Independent Living
Residential Care Homes
Respite Services
Assisted Living
Memory Care
Skilled Nursing
Retirement Community
Interview Videos for the Retirement Community Industry
Interview videos for the retirement community industry is a type of video content that is used to showcase the evidence of quality patient care through the eyes of the professionals and residents in your home. Expert interview videos for retirement communities share the passion and dedication of the care providers in the facility. And customer interviews share the experiences of residents at the retirement homes. We are also available to service your video needs in 78015, 78112, 78203, 78207, or 78202.
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These videos can build recognition for your company and help to connect with prospective customers looking for a retirement home. They share insight from a professional caregiver’s perspective in a way that will lend a personalized way to communicate to a potential resident. If you’re interested in sharing the friendly culture of your company or what families have to say about your business, Interview Video Production for the Retirement Community Industry in San Antonio is the way to go. They are also great at positioning your senior care facility as a leader in this industry.
