June 30, 2022

Should I Produce In-House or Outsource Webinar Video Creation?

Businesses and large organizations have shifted much of their communication with other brands and business owners to the webinar format. In fact, these brands use webinars to connect with other clients, engage with partners and employees, and to generate leads. But for every business that hosts a webinar, the decision to produce a webinar in-house or to Outsource Webinar Video Creation is an important topic that they must carefully consider.

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Certainly the decision to Outsource Webinar Video Creation has its benefits, but there are some equally valuable points that could be made in regards to keeping the webinar in-house for some businesses. Much of this depends largely on the type and topic of the webinar, the desired production quality for the webinar, the technical expertise of your team, and other factors. So, should I produce a webinar in-house or should I outsource webinar video creation to a professional?

Type of Webinar & Topic

While the topic itself isn’t necessarily a deciding factor on whether you should produce in-house or outsource, the type of webinar that you’re planning will have weight on your decision. A very basic, informal webinar to your team may not require the support of a professional film crew, nut if you’re hosting a mass lead generation webinar to your prospects, or you’re delivering a webinar to key clients that are vital to the success of your business, you might want to hire a professional crew to ensure nothing goes wrong.

As you plan whether to produce your webinar in-house or to Outsource Webinar Video Creation to a professional crew like Team Beverly Boy, think carefully about how important it is for everything to go right during the pitch. Hiring a professional crew will ensure you have a backup internet connection, ongoing support, and top-quality delivery to your audience.

Production Quality

If the quality of your webinar is important, to the point that any lack of professionalism could impact your business in a negative manner, than you’re probably going to want to outsource. Unless you have all of the tools and equipment to pull off a professional in-house webinar production, hiring a professional crew to produce your webinar is ideal.

In fact, you can expect the highest production quality, impeccable sound, and amazing graphics that are engaging and entertaining for your audience.

Technical Expertise

Deciding whether to produce a webinar in-house or to Outsource Webinar Video Creation frequently depends on the technical expertise of your team. There are several technical needs involved in producing a webinar and many businesses simply don’t have the technology that a professional film crew with experience in producing live webinars will have. We’re talking about pre-production experience, live production experience, and post-production editing of your webinar to ensure it’s absolutely perfect for your audience.

It doesn’t matter if you’re hosting your webinar from a remote location or from a studio, when you outsource the production of your webinar you can guarantee that the crew or agency you outsource to will have the technical experience needed to make your webinar a success. This includes ensuring that all equipment is in proper working order, having backup equipment in place should you have a problem with your webinar, and even access to professional hosts.

Time & Resources

If you’re not sure whether you should produce in-house or Outsource Webinar Video Creation, perhaps the answer lies in the time and resources that you currently have available to work with? If you’re already crunched for time, you may not have the additional resources available to write a script, practice and rehearse, film, edit, and deliver your webinar.

Many presenters are shocked at the amount of time that actually goes into releasing a webinar of professional quality. There’s so much more than just hopping in front of the camera and chatting for 45 minutes or so. A professional film crew can assist you in producing your webinar, including key elements such as writing the script, rehearsing, and preparing a platform and technical needs.

Budget

Finally, if you’re still on the fence as to whether you should produce the webinar in-house or if you should Outsource Webinar Video Creation to a professional crew, budget could be the final deciding factor for you. If you’re aiming for the lowest possible costs involved in production, you can produce in-house with your webcam, iPhone or similar device. While this may not result in the highest quality output, it is possible to film and release a webinar with very limited budget as long as you have access to essential video equipment, an internet connection, and you’re prepared to deliver the pitch to your audience.

However, if you’ve got a budget that allows for hiring a professional crew, the decision to Outsource Webinar Video Creation could result in a more professional looking webinar that impresses your audience and has stronger overall professionalism in the end. Many brands are able to accept the costs associated with the decision to outsource webinar video creation because the ROI is so significant for webinars, especially when they’ve been carefully planned, and executed by a professional. Ultimately, the decision is based on a variety of factors as they relate to your business.