How Custom Explainer Videos Improve Your Marketing Campaigns

The development of custom explainer videos is something that more businesses are taking advantage of than ever before. Not only has demand for customized explainer video content increased substantially over the past few years, it is expected to continue to rise as these videos are increasingly gaining popularity for their ability to connect with a target audience, grab their attention and compel them to support a business or brand. These days, just about every business understands the importance of video which is why nearly 90% of all businesses have at least one video representing their brand.

If you’ve never actually seen the impact that custom explainer videos can have on your business or brand, you’re really missing out! Not only do explainer videos communicate exactly what you need to your target audience, they are able to engage and captivate the viewer, cutting through the noise and delivering high impact direct connect content that is relevant to the brand. Checkout all these compelling reasons to consider ordering custom explainer videos to help you improve your marketing campaigns.

Video is The Number 1 Communication Tool

Today’s business owners know that video is the chosen communication tool among audiences worldwide. If you want to communicate with your target customer or client, and you expect to make a true difference in their lives, you’re going to use video to do it! Unlike written content, or audio content alone, video brings the power of three very important communication elements together – audio, visual, and text. This allows the creator to deliver a powerfully engaging content experience that personally connects with the audience.

Just consider these statistics as proof that video is incredibly important for marketing campaigns:

• 59% of senior executives choose video over text when given the option.
• 82% of the internet is video based.
• Consumers watch 100 minutes or more of video online each day.
• 82% of consumers state that they have made a purchase after watching a branded video on social media.

So, if you’re wondering how custom explainer videos improve your marketing campaigns, stick around as we dive into the facts!

Explainer Videos Provide Clear Message Communication

The use of explainer video content is incredibly popular for marketing campaigns, especially for businesses that offer complex or hard to understand products or services. Not only is video the most effective medium for marketing, custom explainer videos communicate your message clearly and concisely to the target audience. In fact, the use of video to communicate over text or static images has the potential to stimulate both the auditory and visual senses compelling the viewer to process vastly more information in a fraction of the time.

Video is Attention Grabbing & Engaging

The number one way to grab someone’s attention online is with video content! Not only is video attention grabbing and engaging, but it is more memorable. In fact, audiences retain about 95% of what they see on a video as compared to just 10% of what they read. Therefore, the use of custom explainer videos to deliver the details that you want your target audience to remember most, will help your marketing campaigns to flourish.

Consider the placement of explainer videos on your homepage to help your target customer understand your business or brand without having to hunt through your website for answers to their most pressing questions. Not only will this make your customer happy, it will improve total time on page which is a key ranking factor among search engines and an important factor that contributes to conversions.

Explainer Videos Increase Conversions

Producing custom explainer videos for your marketing campaigns will help you to deliver your brand’s story in a targeted and most effective manner. The more that you can inform your audience and help them to understand what your business provides, who it’s for, how it works, and why it’s better than the competition the greater your conversions will be, and custom explainer videos have significant power to do just that!

Studies have proven that consumers are up to 85% more likely to purchase a product or service after they see branded video content. Not only that, but explainer videos build trust which is another necessary element for increased conversions. By building trust among your audience, the customer will believe that you truly have their interests at heart and they’ll be more likely not only to purchase your products or services, but to share their trust and commitment to your brand with others.

Improved SERP Rankings for SEO 

Custom explainer videos improve your marketing campaigns in a variety of ways, but one of the ways that you simply cannot overlook is in SEO. A website that includes video is more likely to rank first page and anyone that knows SEO understands the value in a first page ranking as people very rarely go beyond the first page of the search engine results to find what they’re looking for.

In addition to improving rankings, the addition of custom explainer videos onto social media has the power to improve the overall placement of a post and the likelihood of a wider audience reach to see the post. People absolutely love video, they love to share it, and the search engines and social media algorithms know this which is why businesses can benefit greatly from the inclusion of custom explainer videos and other video content throughout their marketing campaigns!