Getting Started: A Small Business Video Marketing Guide

Video marketing is the most popular method of connecting with audiences and acquiring new business for brands large and small. In fact, 86% of businesses are already using video in their day-to-day marketing campaigns. Those that are not using video content yet largely state that it’s because they either don’t know where or how to get started, or they believe that video is too expensive for them. Getting started with small business video marketing doesn’t have to be intimidating and it’s certainly not too expensive. There are many ways that small businesses can initiate video marketing campaigns without breaking the bank.

Furthermore, the ROI for small business video marketing campaigns is almost guaranteed to make any investment into video for marketing purposes well worth the effort (and the cost).  In fact, 89% of marketers that use video say they are satisfied with the ROI that video gives them. Small business video marketing has the power to improve lead generation, increase sales, and provide a substantial ROI.

Why Should Small Businesses Choose Video Marketing?

As humans we naturally react to visual stimuli and retain information that we see in a video. In fact, we retain up to 90% of what we see in a video compared to just 10% of what we read from static text.  Small businesses that want to connect with their audiences stand to benefit from the power of video marketing. No other medium can get the message across so quickly, easily, and in such a memorable manner the way video can.

Video marketing has several major benefits to small business owners including:

• 72% of consumers would rather learn about a product or service by video versus other styles of content delivery.
• Marketers that use video grow revenue 49% faster than those who do not use video.
• 83% of marketers say video has helped increase average time visitors spend on a page.
• Video marketers get 66% more qualified leads per year.
• The addition of video on a landing page can boost conversion rate by 80%.

Small business video marketing can transform the way that your small business connects with consumers and interacts with those that are most important to your brand. 

Benefits of Small Business Video Marketing

Depending on how you utilize video marketing for your small business, a variety of potential benefits could arise. Video marketing is ideal for fostering engagements, increasing leads, and generating organic growth for small businesses. Marketing videos, when incorporated into an inbound and outbound marketing program or campaign, have the power to help fuel organic growth of your small business resulting in:

• More organic traffic.
• Higher audience engagement.
• Increased leads and conversions.
• Improved site engagement and communication.
• Higher sales.

How to Get Started with Video

If you’re not exactly sure how to get started with small business video marketing, you’re definitely not alone! Approximately 18% of small businesses that do not currently use video as part of their marketing efforts are confused or otherwise unsure of where or how to begin. But small business video marketing doesn’t have to be that difficult. Producing videos that are going to accelerate your small business’s organic growth is critical to the success of your video marketing campaigns. 

The most effective small business marketing videos for you to consider are those that:

• Educate consumers on the products and services that you provide.
• Engage your audience so that they stick around to hear what you have to share.
• Trigger emotional connections that encourage them to take action.
• Resonate with them on a personal level.

To get started with small business video marketing, you’re going to need to plan out who your target audience is and what your target goals are. Video marketing can help you to achieve many different goals for your small business as previously mentioned. Whether you’re interested in increasing awareness for your brand or you’re ready to start driving consistently higher sales, video is the chosen marketing medium to get the job done!

Types of Videos to Create as a Small Business

As a small business owner, there’s a number of different types of videos that you could create to help your audience become more passionate about your brand or to encourage more sales. The explainer video is by far one of the most common types of videos for small businesses to get started with. Explainer videos come in all different styles, types and concepts. Whether you’re explaining your products or services, providing details about special features of your products or services, or answering questions that frequently come up among your target audience. 

As a small business owner that’s just getting started with small business video marketing, consider the following types of videos:

• Product explainer videos.
• Product demo videos.
• Customer testimonial videos
• Company story or corporate culture videos.
• New customer onboarding videos.
• Promotional videos. 
• Case study videos.
• How-to demonstration videos.

Choosing the best small business video marketing tasks, and what types of videos to produce for your small business is really about setting your own organizational goals and steps that you’ll take to achieve those goals. Different videos work at different stages of the sales funnel, with many explainer videos being popular early in the awareness stage while case studies and promotional videos are more popular later at the conversion stage. 

Getting started with small business video marketing really isn’t too difficult! Once you have these key elements of your plan figured out, you can begin working with a professional on the rest of the process. Give Beverly Boy Productions a call to learn more about the next steps to your video marketing campaign. We’ll put our two decades of experience to work for you, establishing a successful video marketing plan that works for your brand!