How to Optimize Your Reach and Sales Using Video Marketing

Just about every business has heard the saying, “Content is King.” It’s a saying that became incredibly popular with the rise of the internet as website owners (and business owners) quickly found that the key to increased traffic and growth online was great content. While this is still true, the type and style of content has certainly evolved. From the original written word and plain text to webpages that include interactive elements and visuals, to things like infographics and now – video. If you want to optimize your reach and sales, using video marketing is the way to go. 

Why? 

Video is dominating the internet and it’s not likely to go anywhere any time soon. In fact, more than 82% of online traffic is related to video and consumers are watching upwards of 100 minutes of video online per day. With video making such a prominent stance online, it’s safe to say that if you want to expand your reach or you’re looking to increase sales, video marketing is the way to go.

But how?

Create Corporate Branded Videos to Increase Reach

Begin by creating branded videos that will increase audience awareness and reach for your business. The introduction of videos that include text overlays, graphics, and brand elements such as color schemes, logos, or similar style and content design is key to creating content that will maximize your brand’s reach online. Keep in mind the fact that consumers recall up to 95% of what they see in a video versus just 10% of what they read, so the more you can include important facts, figures, and statistics about your brand in video, the greater consumer awareness will be.

Focus Paid Videos on Appropriate Timing

Do you really want to increase sales using video marketing? The best way is to focus your paid video content on the appropriate timing to generate higher ROI. For instance, make sure that your paid video advertisements, such as those for sales and promotions, are delivered in accordance with various holidays. Use larger events, including holidays like Christmas, Mother’s Day, Cyber Monday, Black Friday and other major holidays to your advantage. 

While you can certainly grow your sales using marketing videos year around, focusing some of your paid marketing video ads on these high volume time periods will definitely help you to maximize your sales. 

Increase Brand Reach on Social Media with Video

Probably one of the easiest ways that you can go about optimizing your reach online is by posting videos to social media. In fact, according to Small Biz Trends, social videos get 12 times more shares than text and images combined.  Video posts tend to get 48% more views than those without video that are posted on various social media sites so just adding video to your social platforms is a great way to optimize your reach. Additionally, the use of live video can further increase reach for your business while offering another opportunity for consumers to interact with your brand.

Videos Increase Consumer Trust

The use of testimonial videos and various types of corporate videos can increase consumer trust in your brand generating higher conversions and more sales. In fact, if you want to know how to optimize your reach and sales using video marketing, you can start by looking into the various types of videos that you can incorporate into your webpages, landing pages, email campaigns, and social media. Sharing testimonials on product pages, as well as sharing product demonstrations or reviews will not only increase consumer trust by showing the consumer the product first hand, but also by humanizing your brand  which is incredibly important for brands that are primarily online.

Videos Increase Organic SERP Rankings

Another way that you can use video marketing to optimize your reach is through the use of branded videos on your product pages, on your corporate pages such as your About Us and similar pages, and on other areas of your website. Google has admitted to favoring websites that include video. In fact, statistically, webpages that include video are about 33% more likely to rank in the top 3 than those that do not include video.

Increased organic rankings in Google, and in other search engines, will help your brand to reach more prospective customers and clients. Consumers tend to place more trust in the brands that are ranked higher in the search engines, too. The use of video on your website can also increase the amount of time that a user spends on your site, which has been proven to effectively increase sales and conversions, too.

As you can see, if you’re wondering how to optimize your reach and sales using video marketing, there are a variety of distinct ways that you can include video in your marketing efforts and benefit from this type of content. Whether you’re producing customer testimonials to increase consumer trust and grow sales, of a product demonstration or a social media video that’s branded and will increase consumer trust for your content, video is a key factor in optimizing your reach and growing your sales online.