Immersive Video Ad Production: Show Your Users What to Expect Before Purchasing
Immersive technology is leading the way online and it’s got customers in a try before you buy mindset. Immersive video technology, frequently referred to as augmented reality or virtual reality, is the latest in shopping online and it’s likely here to stay (at least for a while). As consumers move forward with the intent of visualizing and immersing themselves into the 360° environment that makes up the augmented reality experience, brands are using immersive video ad production and other ways to utilize this technology to show consumers exactly what to expect, before they make a purchase.
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At Beverly Boy Productions, we specialize in immersive video ad production and can assist you with the production of a full-service marketing media campaign that will drive customer interactions and sales for your business. Give us a call at 888-462-7808 to learn more about producing an immersive video ad for your brand.
What is Immersive Video Advertising?
Immersive video advertising represents the use of 360° video to create augmented reality experiences in which consumers have the ability to explore content on their own time and to immerse themselves into the experience of the brand.
Immersive advertising is not only more fun for the consumer, it’s also easily shareable which means more consumers will actually help your brand advertise – for free!
Facebook, Snapchat, and Shopify are largely using immersive technology to drive consumer conversions and create the immersive experience that has largely altered the mindset of the consumer.
With fewer limitations, and advanced technology available, brands have more opportunity than ever before to get involved in immersive video ad production that will create an immersive and interactive experience for the customers and prospective customers interested in their products.
Examples of Immersive Video Advertising
Immersive video advertising is in use all around us by big brands, but more and more smaller corporations are turning to this technique too. Not sure how you could utilize immersive video ad production to show your users what they can expect before purchasing your products?
Check out these examples of immersive video advertising in use:
- Domino’s allows customers to build their own pizza in their app which provides a 360° view of the pizza they can expect to receive when delivered.
- Ikea allows customers to customize their kitchen in it’s augmented reality example of immersive advertising in use.
- Mercedes-Benz produced an immersive video experience that allows viewers to drive through the Colorado mountains.
Why Consider Immersive Video Ad Production?
Although immersive video ads are not oversaturated, they are beginning to take control of the marketspace and generate more interest. This technology can be used to deliver an exciting experience between brands and consumers while heightening the connection between consumers and the content that brands create.
Viewers tend to associate immersive video ad production with technological innovation, which can further improve your brand’s reputation in some cases.
Allowing consumers to virtually interact with or use the products that they’re interested in prior to actually making a purchase can improve your conversions, too.
The use of immersive video advertising is really about showcasing the added value that a product can provide without requiring the consumer to make a purchase — the goal is to encourage them to WANT to purchase as a result of the immersive advertising that is provided.
If you’re new to this, or still now sure if immersive video ad production is the right choice for your brand, give Beverly Boy Productions a call at 888-462-7808! We’ll help you figure out what’s best for your business.
