Extra Short Video Marketing Tips with 10 Second Video Ads
What’s the best length for your video advertisements? With consumer attention spans shrinking year by year, the average video advertisement is between 6 and 20 seconds long. Using ads to produce stronger brand awareness brings many marketers to create 10 second video ads. These extra short videos pack an extra powerful punch when done right, These extra short video marketing clips are extremely useful for eCommerce sellers, so if you’re an online retailer – listen up!
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Learning how to succeed with 10 second video ads is something that every business owner should pay close attention to. While the average YouTube video can run up to 12 hours, bumper ads are just 6 seconds long and many other forms of video advertisements that run from 10-20 seconds are popular both for the advertiser, and for the viewer. Follow these tips to make a powerfully effective first impression with all of the 10 second video ads that you produce.
1. Capture Your Audience’s Attention – IMMEDIATELY
The average attention span is just 8 seconds long and that number seems to be falling consistently as the years go on.
That means, even for 10 second video ads, you’ve really got about 6-8 seconds to make an impact because otherwise, you’re likely to lose your audience’s attention anyway.
What you do in the first few seconds to capture your audience’s attention will literally make or break your campaign. Know your audience, think about what is important to them, and deliver — fast!
2. Include Captions for Accessibility
Most of the time, 10 second video ads are going to show on YouTube, Snapchat, or other social media platforms in-between something that the viewer is already engaged with.
There’s a good chance they’ll have the sound defaulted to “off,” which means they won’t hear what it is you’re saying unless you take action! Including captions for viewers that are digesting content online via mobile devices can help.
After you’ve gone through all the work of capturing their attention right from the start, you might as well go the extra mile and include a caption so that they know what’s being said.
3. Know Your Audience
Nothing beats targeted marketing – NOTHING! Knowing your audience is key.
We don’t mean just knowing that you’re targeting moms of two year old children, we mean knowing that you’re targeting suburban moms of two year old daughters that have a median household income of $55,000 and live in the South West with an average of 4 years college education and…You see the difference?
The more you can nail down your targeting, the better you can connect with your audience and produce 10 second video ads that are great for them.
4. Combine Ads to Tell a Story
Think about ways that you can include your 10 second video ads into your campaign so that they tell the full story.
Instead of attempting to deliver an entire story in a single 10 seconds, think about how you can incorporate 10 second video ads in with other video advertisements for your campaign to provide additional insights and elements of your overall story.
This can help you to be much more effective with your short video marketing content and may improve effectiveness of your campaigns.
5. Produce with Distribution in Mind
Before producing 10 second video ads you should have a plan in place for where the content will be distributed. Will the ad show on Snapchat? Will it show on Facebook? Will you use it on your own website? Is it a LinkedIn ad?
This is important because users respond to advertising differently based on where they see it, and what they are doing when they see it.
For example, if you’re producing an ad for Snapchat, you should really focus on 3-5 seconds being the hook because it’s not likely that the viewer will stick around, or pay attention, for any longer.
Likewise, if you intend to distribute on LinkedIn, you might get the full 8-10 seconds out of them. Produce your 10 second video ads based on where they will be seen, and you’ll have higher engagement!
