10 Types of Company Brand Videos to Produce Today
Creative video marketing is the key to success online. Ask any brand what form of content delivers the most powerful ROI and at least 80% will say, without a doubt, video. Company brand videos have the power to entertain and engage your audience, connecting your brand with the consumer in ways like no other form of content possibly can.
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If you’re looking for a way to build out your corporate marketing strategy, reach new goals, and increase recognition for your brand — consider these 10 types of company brand videos to produce today.
#1. The Corporate Culture Video
Does your business have a culture that’s unique and deeply connected to the morals and values of the brand? Corporate culture videos are one of several company brand videos that you can produce to help consumers feel connected and more engaged with your brand.
Showcase behind-the-scenes looks at the culture and values that play out in your day-to-day operations. This is a great opportunity to connect with your brand.
#2. The Explainer Video Series
Does your brand provide an intricate or complex product or service? If you’re looking for company brand videos that will help your brand deliver engaging examples of your products or services and the complex uses for them, consider an explainer video series.
Keep each video simple and to the point as you build on concepts and grow.
#3. The Corporate Testimonial Video
Company brand videos that showcase past employee or current employee testimonials are a great opportunity to deliver details about what it’s really like to work for your brand. These videos are ideal for brands that are recruiting and seeking to grow internally.
#4. The Animated Explainer Video
Animated explainer videos are ideal for brands that are seeking to use creativity to engage and explain complex topics to an audience. Animations can produce a powerful new dimension of the brand that your audience will recall and remember.
#5. The Documentary Video
Company brand videos that deliver a documentary style clip or series can be used to share past stories with consumers and connect with your audience on an emotional level.
Often dictated by interviews and real life accounts, documentary video series are ideal for building strong consumer connections between brands.
#6. The Corporate Comedy
You may not instantly think of a comedy as the next ideal video production project for your brand, but if you offer a product or service that is not overly serious and you can afford to be funny — do it!
Comedy videos represent a true opportunity for your brand to engage with consumers in a fun and exciting way — and they are likely to be shared and engaged with online. Who knew humor could look so good on a business?
#7. The Trailer Video
A form of branded video that showcases the offerings of a business, the promo or trailer video is similar to a movie trailer. It engages the audience in a teaser style series that delivers exciting or interesting content that your audience will connect with and share while building interest and anticipation.
Use this style of video to create interest in an upcoming event, product launch, or service offering for your brand.
#8. The Corporate Livestream
Company brand videos don’t always have to be pre-recorded. Behold– the corporate livestream! If you’re hosting an event or tutorial that allows an in-depth glance at something relative to your business, consider a livestream production that shares the content immediately, via a virtual live event.
Livestream videos can be as simple as a Facebook live that involves virtually no big production spend or you can hire a production company to help with the livestreaming for ultimate success — the choice is all yours!
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#9. The Instagram Story Video
Instagram Stories are a great opportunity to produce company brand videos that engage your audience and keep them interested in your brand.
Consider short, fun clips that showcase your products or services in a way that will help consumers to get the most out of what your brand offers. Use fun promotions, behind-the-scenes clips, or other engaging tactics to attract your audience’s attention.
#10. The Product Launch Video
Especially important for new product lines or when a new feature for a product launches, product launch video series can be used to demonstrate products or their features to consumers and increase the likelihood of a purchase. These company brand videos don’t have to be complicated.
In fact, a simple product demonstration or side-by-side trial of a product against a competitor is a great way to prove to your audience the power that your product has.
Want to get started with any of these company brand videos? Give Beverly Boy Productions a call today to learn more about the next steps to producing these videos for your brand!