5 Important Steps in Choosing a Motion Graphics Video Production Company
Motion graphics involve the use of computer animations and techniques to produce powerfully creative designs that engage the viewer. Motion graphics can be used to tap into brand culture, style, and creativity while portraying a core message to your target audience through animations, illustrations, text graphics and similar techniques.
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Choosing a motion graphics video production company takes some time and a little research to ensure that you’re making a choice that’s going to mesh well with your brand and deliver the best possible end project for your audience.
Let’s Get Started
Follow these steps to choosing a motion graphics video production company to work with for your next project.
1. Review the Track Record & Portfolio
The first step you should take if you’re trying to choose a motion graphics video production company is to check their track record and portfolio. A motion graphics company that has a history of producing graphics that attract and engage audiences should be your first consideration. An agency that has several years in business may also have years of experience–this could work in your favor.
Keep Team Beverly Boy in Mind
At Beverly Boy Productions, we bring over two decades of video production and motion graphics experience to your project. Give us a call at 888-462-7808 to learn more.
2. The Pitch
You may not think that how a motion graphics video production company pitches for your business matters. Should it play into how you pick and choose a company that’s ideal for your team to work with? However, consider this: a motion graphics production company that closely learns about your brand, examines your brand guidelines and creative needs, and appears passionate about your project in their pitch is a good choice. The pitch does matter!
3. Their Interest in Your Brand
Choosing a motion graphics video production company will likely begin with your examination of the various local production companies that are available to help with your project. As you narrow down your choices, much of your decision will be based on their interest in your brand and how you feel about working with them individually as a company.
From the Beginning
A great motion graphics company will have interest in your brand and they will show from the beginning that they genuinely want to work on your project. Consider the interest they have, how they approach you and whether they openly discuss your creative brief, style, and project with you. Make sure that you choose a company that shows you, from the start, that they want to work on your motion graphics project.
4. Choose A Fit for Your Company
Choosing a motion graphics video production company that’s a good fit for your team is all about looking closely at the team that they have and how it could work together seamlessly with your team. During the early stages as you’re discussing your project needs and their skills, how do you feel? If you feel like your team meshes well with their team, then you’re off to a good start. However, if it appears that your corporate culture is different, or there are communication barriers or other areas in which you don’t feel immediately comfortable–you might want to keep looking.
5. Consider Their Passion
Not just for your project, but for motion graphics and video production projects in general. Of course you want to choose a motion graphics video production company that is passionate about your project, but it’s important for you to check into their past work to determine how passionate they have been about past projects. It’s important to hire a company that has strong passion about their work, the projects they are involved in and their upcoming tasks.
Team Up with Team Beverly Boy
If you’re talking with a particular production crew that doesn’t have a lot of passion for their past work, you’re probably talking to the wrong company. At Beverly Boy Productions, passion runs deep within our team. Give us a call at 888-462-7808 to learn more about the passion we have for creative projects like yours! We can’t wait to be hired as your motion graphics video production company!
