Live Action Explainer Videos vs Animated Videos: Which are Better for My Business?
Whether you’re brand new to the idea of video production for your business or you’ve been doing this for a while and you’re always interested in learning about new techniques or types of video content that you can use to market your brand, deciding between the various forms of video can be tough for a business owner.
Perhaps you’ve heard a little bit about live action explainer videos or animated video content? Perhaps you’ve heard a lot about one or the other, but still have questions that you would like answered before making a decision for your brand? In this head to head matchup, we’re giving you the scoop between live action explainer videos and animated video content to help you decide which is best for your business.
What are Live Action Explainer Videos?
Live action explainer videos are videos that are captured through live action on a set, stage or studio. Live action videos can be still images, or they may consist of actual moving objects or action taking place, the true justification between a live action video and an animation is that live action is real, animation is created.
Therefore, live action explainer videos use real life settings and characters to explain or teach on a particular concept related to your business. They do not necessarily have to be like an action movie, where there is a lot going on and the setting is intense. They can be very slow, structured, or otherwise relaxed, but they must use real live footage that is captured with a camera.
What are Animated Videos?
Animated videos or animated explainer videos are produced using drawings, computer simulations, or other techniques to create the characters, scenes, or other visual elements of the video. Essentially, animations create the entire video and everything that is used in the video, from scratch. This may include illustrating, simulating, or even staging the video content in various ways.
Live Action Explainer Videos vs. Animated Videos: Which are Best? And When?
That’s a question we get a lot at Beverly Boy Productions. Especially as new and existing businesses seek to decide which style of videography is best for their individual needs. While there really is no right or wrong answer, or ideal time for one type of video versus the other, we’ve got a couple of tips to help you decide which type of video content is going to be ideal for your individual situation.
- Live action explainer videos are ideal when explaining simple concepts and when you want to give your brand a humanized view. If you’re new, just starting to build trust in your community, and seeking to grow your audience, this is the first choice we would recommend.
- Animated videos are ideal for explaining complex topics that are hard to visualize in real life. For example, you might choose an animated explainer video if you’re trying to teach your audience a particularly complicated concept on how the internal parts of your product operate. Since you cannot show the inside of your product in full-operation, animations could work well here!
Making the Choice Between Live Action Explainer Videos & Animations
Which will you choose? We realize that it can be tricky to decide between two highly valuable forms of video content. In fact, many brands make videos of both styles as they grow their video marketing campaigns and libraries. Why? Because live action explainer videos are great for some purposes, but animations are equally valuable for others. And, each video style appeals to a unique customer base. Some will be more interested in animations while others may prefer the live view.
Let’s Get Started
Whether you prefer live action or animation, Beverly Boy Productions has got you covered. We have over twenty years of in-house experience in a wide range of video production techniques including live action and animation. So no matter what you choose, with Team Beverly Boy, you can rest assured you’ve got the team on your side to get the job done!
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