How to Use a Corporate Interview Video to Grow Your Brand
How to Use a Corporate Interview Video to Grow Your Brand The corporate interview video is nothing new, but how interview videos are incorporated into the marketing mix to provide a boost for brand owners is! Today’s brand representatives know that interviews are for much more than just hiring! The decision to use a corporate […]
A Video Case Study: How To Create Your First Video Case Study
A Video Case Study: How To Create Your First Video Case Study The use of video case studies is a trend that has been growing among business owners over the past several years. They’re used to communicate important selling points to prospects, to generate stronger sales leads, and to build social proof that increases trust […]
5 Tips on Producing a Company Interview Video that Shares Your Brand with the World
5 Tips on Producing a Company Interview Video that Shares Your Brand with the World Producing a company interview video that is going to share your brand with the world is a great way to boost audience hype, generate greater authority, build leads and grow your business. However, your company interview video is only effective […]
How to Make a Video Case Study that Connects Your Audience with Your Brand
How to Make a Video Case Study that Connects Your Audience with Your Brand Today’s consumer audiences are more interested in video than ever before. In fact, 87% of consumers admit that they turn to video reviews, testimonials, and even video case studies for information about products, services, or businesses before they make a purchase, […]
What are Talking Head Videos?
What are Talking Head Videos? Whether you’re a professional business owner, a YouTuber, or a teacher, you’ve almost certainly seen talking head videos while reviewing the various types of video footage that are common across your industry. Talking head videos are a trend that is seen across many industries including corporate marketing, education, and a […]
Are Video Interviews Effective for Case Studies?
Are Video Interviews Effective for Case Studies? Case study videos are increasingly being used by business owners to generate trust among consumers, build new client leads, and substantially increase revenue for their brands. The use of video interviews as part of the case study process represents an incredibly powerful format that’s attractive to audiences, but […]
How to Shoot a Talking Head Video that Is Engaging & Fun to Watch
How to Shoot a Talking Head Video that Is Engaging & Fun to Watch Talking head videos are interview-style videos that generally feature a subject matter expert or interviewee that speaks on camera while an interviewer behind camera guides the communication. These videos have become incredibly popular over the years, but with popularity doesn’t always […]
Producing a Case Study Video: A Step by Step Guide to Case Study Video Production
Producing a Case Study Video: A Step by Step Guide to Case Study Video Production Case study videos are quickly gaining popularity as a means of marketing a brand to prospects to build trust, increase buy-in, and generate stronger conversions and revenue for the brand. Producing a case study video is a process that may […]
Benefits of Small Business Case Study Video Production
Benefits of Small Business Case Study Video Production As a business owner, producing a small business case study video can have many powerful benefits for the brand including increased consumer trust, stronger connections, and higher conversions. In fact, case study videos can be used by small business owners for a variety of marketing initiatives in […]
Follow this Video Case Study Sequence when Writing Your Case Study Script
Follow this Video Case Study Sequence when Writing Your Case Study Script Everyone knows that a script is a breakdown of the individual sequences or steps of a story that will play out on screen to form the overall video. When it comes to writing a case study video script, it’s important to have a […]