What is White Paper Video Production?
White paper video production includes the planning and ideation as well as the creation, filming, and editing of a video white paper which presents high level insights on a particular topic with complex data points and particularly focused detail. White paper videos deliver powerfully effective, detail-rich explanations on-topic, in a fraction of the time required to read a typical white-paper.
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White papers represent powerfully detailed, reports or guides that are used to inform audiences on complex topics or issues that are presented with a particular philosophy in mind that is backed by supporting research and expertise.
The problem with white papers is that they are really long, and take quite a long time to read resulting in much of what is delivered to the audience in the written word being forgotten shortly after it is read.
The Benefits
White paper video production eliminates some of the struggle, condensing an entire white paper into a visually engaging, powerfully persuasive, in-depth representation of a written white paper that can be conveniently viewed for maximum content digestion.
White paper video production includes the planning and ideation as well as the creation, filming and editing of a video white paper which presents high level insights on a particular topic with complex data points and particularly focused detail.
White paper videos deliver powerfully effective, detail-rich explanations on-topic. Producing a white paper video can greatly improve the retention of your white paper message among your audience.
What is a White Paper Video?
White paper videos pack powerfully detailed content on a particular topic into a short, five-minute or less video that showcases a mix of visual and auditory content to deliver the key points of the subject.
A video white paper packs all of the most important key insights of the white paper into the rapid-fire, detail focused storyline which attempts to deliver detailed, critical training on the subject with the assistance of visuals, graphics, and narration.
White paper videos can be used for a variety of purposes, but they tend to be most effective in helping the audience to understand a particularly complex topic and the potentially philosophical approach of the writer in dictating the research-backed data delivered in the message.
Key points are used to support the message, backing up data with the use of graphs, visual representations, and other insights.
White Paper Video Production
White paper video production includes the planning and storyboarding of the white paper as well as the filming and editing required to produce the finished 5-minute or less video that outlines the most important variables and data-points of the written white paper project.
Writing the whitepaper is something that you may have already accomplished before hiring a white paper video production crew.
If so, then their process will likely dive immediately into the next steps which are to:
- Create a script that will engage the audience while delivering your most important key points as they apply to your original whitepaper.
- Producing a storyboard that outlines the key visuals, camera angles, and scenes of the whitepaper video.
- Coining a message strategy that will work with your audience, connecting your whitepaper video with the appropriate audience that needs to hear your message.
- Planning the production of the whitepaper video including the hiring of cast and crew required to make the production a success.
- Filming the a-roll and b-roll footage of the whitepaper to provide visual support for the key message.
- Producing the voice-over, music, and associated sound design for the finished whitepaper video.
- Campaign strategy and distribution of your whitepaper video to the desired audiences.
White Paper Video Uses
White paper videos have several powerful uses in business and marketing. They can help to pique the interest of your audience while reducing the total amount of time that it takes for the key points and details of your message to be consumed versus a written white paper.
Consider white paper video production to help your audience visualize the content that was delivered in a written whitepaper while providing rapid adoption of the key points that are included in your whitepaper message.
By providing a video that supports the details of the written whitepaper, your audience can enjoy the message that you’re delivering in a variety of ways.
And, since we recall up to 90% or more of what we see in video versus just 20% of what is read, including the most important details of your message in a video white paper will help you to maximize audience support of your key message.
Get in Touch with Team Beverly Boy
For more information about white paper video production and the next steps in the process of creating a powerfully effective whitepaper message that will connect with your key audience, give Beverly Boy Productions a call at 888-462-7808.
