Video Production for Travel Agencies
Travel agents are part of a steadily growing industry that derives revenue from the coordination, reservations, and sale of travel products including accommodations, airfare, tour packages, car rentals & cruises. Across the U.S. there are more than 70K travel agencies which generate a combined $35 billion in annual revenue. Although online agents have impacted growth for many travel agencies, those that focus on their digital reputation management are better prepared to directly face their online competitors. Video Production for Travel Agencies is an essential aspect of developing a digital reputation that will increase customer awareness, boost audience engagement, and ultimately generate sales across the travel brand.
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As a travel agent, the work you do is largely about presenting an exceptional experience to your target audience so that they will feel compelled to take action & purchase tickets, tours, accommodations, and attraction visits from you. All the important details of a travel experience could be delivered via a written document or still image but think about how much more engaging & exciting a trip will look if the experience is delivered via video instead.
Beverly Boy Productions produces expert video content for travel agents that will deliver an incredibly detailed, visually engaging experience for your audience helping them to see the importance of choosing your travel products for purchase. Whether you want to tell the unique story of your agency, draw consumer interest in an upcoming sale or travel event that you’re promoting, or educate your audience on the many different locations and areas of interest that you can present for a visit, there’s a video product that can help you to achieve your travel agency growth goals.
Promotional Videos for Travel Agencies
Promotional Video Production for Travel Agencies are an integral part of effective digital marketing & advertising campaigns. Using video content that promotes the agency and its key areas of interest or important elements of a trip to a larger audience is an amazing opportunity to boost audience reach, increase overall audience following, and more importantly, to generate revenue boosting conversions for the business.
Promoting your travel agency with video content is integral to generating online conversions. In fact, promotional videos can:
- Increase landing page conversions by 80% or more.
- Boost email conversions up to 300%.
- Increase your social media reach by 1200% or more.
Placing high converting promotional videos across social media, television, and third-party advertising channels is an increasingly common & powerful way of boosting revenue for your travel agency or firm.
Marketing Videos for Travel Agencies
Marketing Video Production for Travel Agencies is much like the production of promotional videos, except marketing videos are more versatile in nature and can be used across a variety of verticals & distribution points. Marketing videos, unlike promotional videos, are utilized for a variety of purposes whereas promos are primarily for conversions.
The use of marketing videos for your travel agency can have several key advantages including:
- Increased audience reach.
- Greater brand visibility.
- Increased click-through rates.
- Improved user engagement.
- Improved ROI & revenue generation.
According to travel marketers, the use of video on social media can increase consumer purchase decisions & boost conversion optimization across social platforms online. In fact, studies have found that 64% of consumers actually make a purchase after seeing branded video content resulting in an increased overall generation of revenue for businesses that choose to integrate video to their social media campaigns.
Training Videos for Travel Agencies
Keeping your travel agency booked with customers is an essential task that often requires the assistance of multiple employees that work the phones, encourage sale, and engage in customer care practices as part of their responsibilities within the agency or brand.
Training Video Production for Travel Agencies is important because it will:
- Improve total skills training & knowledge retention.
- Boost employee understanding of key training concepts.
- Increase training value without adding to the total training time.
- Reduce total overall training time for each new employee.
Video training programs will save your travel agency time & money while ensuring that each employee receives consistent, easy to access training. In fact, training videos are so valuable that more than 88% of businesses already use some kind of video based training program to their advantage and those that are not utilizing video based training are actively considering it.
Interview Videos for Travel Agencies
As a travel agent, you’ve got to create a sense of audience trust in your partnerships and in the travel services & solutions that you provide. Consumers want to feel like they can trust you to deliver exceptional travel products that they can trust and that they will enjoy. Interview Video Production for Travel Agencies can help you to properly engage your audience with credibility building content that directly represents your skills, abilities, and expertise in a way that is essential to the growth of your brand and to the development of audience understanding of your business.
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Ask Team Beverly Boy about the different types of videos that you can present to your target audience to increase your travel agency revenue & boost consumer confidence in your business.