How Do You Make a Small Business Video
Video is a must for small businesses but few companies are familiar with the entire process that goes into producing video content. Thriving brands hire production crews to create their content. If you’re not sure yet whether you need a production team to make a small business video, or you’re still thinking this is something you might be able to DIY, Team Beverly Boy is here to help you understand the process and the work that goes into creating video content for your brand. Let’s take a look at what it takes to make a small business video.
Step 1: Define Your Audience
First and foremost you need to define an audience for your content. Once you define your audience, you need to determine how you will reach them. You should have details about your audience such as basic demographic information that will help you to determine content that is most appropriately targeted to them. If you already have personas for your business, these come into play here.
Step 2: Define Video Goals
Once you know who your video is for you need to define what the purpose of the video is. Will you inform your audience? Will you persuade them? Are you looking for someone to make a purchase? Are you looking to educate your audience so that they will move closer to a purchase? Are you looking to build trust?
Step 3: Script & Storyboard
Next you need to create a script and storyboard that outlines the proposed scenes of your video. If you’ve never written a script before, consider drafting out the primary points and the theme first, then you can elaborate on it all. For your storyboard, you’ll want to include images of your scenes, main dialogue notes and the technical aspects of your video production for each scene as well as any major effects.
Step 4: Secure Equipment
Video equipment is expensive but you get what you pay for. If you decide to make a small business video yourself then make sure that you are prepared to rent top quality equipment or to purchase equipment. Cameras and lenses can be several thousand dollars. Lighting is also costly as is sound equipment. Additionally, you need to know how to work it all. This is usually the point where a DIY business owner decides they would rather hire a professional. If this sounds like you, call Beverly Boy Productions. We’ll get you started.
Step 5: Begin Filming
Once you’ve planned your film, written your script, and you’ve got your equipment you can begin filming. You should expect to spend several hours filming for your small business video. Be sure that the lighting is right and that you are capturing the characters and elements of each scene from the right angles. If you can, consider using two cameras to capture the scene so that you have backup views and so that you can diversify the viewable footage in the final cut.
Step 6: Edit Your Video
Once you’ve captured all of your footage and b-roll it’s time to start editing. This is where you’ll pair the audio, the footage, and any graphics or chances that you intend to make to your film so that it can be ready for the final view. Video editing can take several days for a short video and several months for a longer film. If you’re just learning how to make a small business video chances are you will spend 1-2 full days editing your content. Several video editing software programs can be used. Before you edit make sure that you backup all footage in case you make any mistakes or lose any of your footage in the editing process.
If this all sounds like a lot to do, that’s because it really is! Professional video production crews work for years to perfect the process that goes into creating videos for small businesses like yours. Want to hire a pro to help you make a small business video that will rock your brand? Give Beverly Boy Productions a call.
