Video Production for the Retirement Community Industry in Plano
The retirement community industry generates over $75 billion and employs over 1,000,000 personnel. Considering the recent economic rebound, those numbers can increase in a moment’s notice for retirement communities. A marketing campaign is essential for positioning yourself as an expert in the field that is able to succeed among the competition. Compared to other styles of advertisement, Video Production for the Retirement Community Industry in Plano is something to really consider for the 50,000+ nursing homes across the U.S. We also service Richardson, Allen, Garland, and Rowlett.
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Video is an effective marketing strategy for retirement communities. It allows you to reach new and potential residents while retaining your current ones. Beverly Boy Productions works with Plano retirement homes to produce compelling promotional videos, top-rated expert interview videos, and customer testimonials. Through video, our team shows the world just what your business can offer and the impact you have on families. This keeps your targeted audience intrigued and allows you to reach marketing goals.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is a very important step in you reaching new residents. When promo videos keep you in the spotlight, it also makes current residents comfortable and happy. Promotional Video Production for the Retirement Community Industry in Plano speaks directly to your target audience, making it more likely for them to recognize your business and become a paying customer.
Promotional videos for retirement communities work best when they are short and captivating. While they work for TV, promotional videos do well on your website, social media pages, and in email campaigns, too. Basically, anywhere your target audience is, you can utilize video. The average internet user spends close to two and a half hours on social media, each day. That number is only expected to increase. A short but effective video on your social media pages could increase engagement from these consumers, invite new residents to see what you have to offer, and share your business or brand with the world. We also service Collin County, Hunt County, and Denton County.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Plano is crucial. With over 82% of the internet consisting of video content, you do not want to miss out on an opportunity to use it for your own business.
Whether you’re a continuing care community, a nursing home, a village, or something different, video marketing is a great chance to help families find your business.
Some of the benefits of video include:
• Sharing the word about your business, brand, goods, or services
• Increasing brand authority
• Fostering more client trust
• Swaying customers’ purchase decisions (90% of customers say video influences them when they are making a buying decision, according to Forbes)
With video marketing, you can showcase your product or service on practically any platform—from social media to your own website—while also establishing trust with your audience and educating potential buyers.
Effective marketing Video Production for the Retirement Community Industry in Plano will help families who are in search of a trusting community for their elder family members without remorse. Being able to produce a professional marketing video for your retirement community will bring in new families and keep the families you have within your retirement community.
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This type of video also further shows the type of retirement community and senior living options, such as:
• Age-restricted communities
• Independent Living
• Continuing Care
• Assisted Living
• Nursing Homes and Skilled Nursing Facilities
• Continuing care
• Convalescent home
• Convalescent hospital
• Old folks’ home
• Retirement facility
Training Videos for the Retirement Community Industry
Training in the retirement community industry is critical for keeping your business running. Brand new senior care professionals may come and go, but personalized training videos remove problems that come with in-person training, allowing business leaders to save time and money on training, while improving outcomes for their care professionals.
Training videos:
• Have a higher watch rate; employees are 75% more likely to engage in video training than they would with manual and other training
• Have greater flexibility for employees; an estimated 42% of employees prefer the flexibility of video over other forms of training, like scheduled in-person training or written manuals
• Have a higher data retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Increase effectiveness of training while decreasing costs; videos can be used over again, and improved comprehension from them makes videos 83% more effective
Videos are an easy way to engage your senior care professionals while keeping training consistent throughout.
Training Video Production for the Retirement Community Industry in Plano will help guide prospective senior care professionals to which type of senior care facility options are available for them to work in.
Those are:
• Independent Living
• Residential Care Homes
• Respite Services
• Assisted Living
• Memory Care
• Skilled Nursing
• Retirement Community
Interview Videos for the Retirement Community Industry
You probably think of job applications when you think of “interview videos,” but interview videos for the retirement community industry also include other videos. Expert interview videos for retirement communities are videos that share your business’s leaders’ thoughts. On the other hand, customer interviews allow your targeted audience to hear what customers have to say about your business. We also service 75080, 75089, 75049, and 75025.
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Both of these can build credibility for your business and improve understanding with customers. They share insight from professional perspectives and the customers’ point of view, which they can relate to. No matter if you would like to share your company’s leadership or what your customers have to say, interview Video Production for the Retirement Community Industry in Plano is a unique way to help your senior care facility stand out in this industry.
