Video Production for the Retirement Community Industry in Long Beach
The retirement community industry generates over $75 billion and employs over 1,000,000 personnel. Considering the anticipated post-COVID 19 economy rebound, these numbers can rise for retirement communities. An effective marketing campaign can help you position yourself to succeed among competition. In comparison to other methods of advertisement, Video Production for the Retirement Community Industry in Long Beach is something to consider when it comes to the 50,000+ nursing homes across the U.S. We also service Huntington Beach, Sacramento, and Torrance.
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Video production is an effective marketing strategy for retirement communities. It allows you to reach potential residents while maintaining current ones. At Beverly Boy Productions, we work with Long Beach retirement homes to produce expert interview videos, promotional videos, plus customer testimonials. Through video production, our team shows the world the services that your company provides and the kind of impact you have on families. This, in turn, helps to captivate your audience while helping you with your marketing goals.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is crucial in appealing to new residents. When promotional videos keep you in the spotlight, it also helps you to retain current residents. Promotional Video Production for the Retirement Community Industry in Long Beach helps you keep your audience engaged, helping them to easily recognize your brand and return as a paying customer.
Promotional videos for retirement communities work by being quick and captivating. While they can often be used for television, many brands distribute promotional videos across various platforms. These include your social media, email marketing, as well as your website landing page – really, anywhere that you can appeal to your target audience as they use their time online. The average internet user spends nearly two and a half hours on social media, and this number may increase. A short but effective promotional video on your social media page can be helpful for inviting new residents, sharing your business with the world, and engaging with potential consumers. We also service Riverside, Imperial, and San Diego counties.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Long Beach is as important as many other industries. With over 82% of the internet consisting of video content, this is an unbelievable opportunity you don’t want to skip out on.
Whether you’re a continuing care community, a nursing home, a village, or something completely different, video marketing is an excellent way to help families find your business. Many of the benefits of video marketing include:
● Advertising your business, brand, products, or services
● Establishes your company as a staple in the retirement community industry
● Increases brand authenticity and building trust and credibility with clients
● Influences purchasing decisions (90% of customers say a video can help them make a choice, according to Forbes)
Video marketing can help you create a stronger connection with your audience, inform potential customers, and share your product or service on nearly any platform, from social media to your own website.
Effective marketing Video Production for the Retirement Community Industry in Long Beach will help families who are in search of a trusting community for their elderly loved ones. That’s why it’s helpful to produce a professional marketing video for your retirement community to attract new families as well as keep the families that you already have within your retirement community.
This type of video content can also highlight the kind of retirement community and senior living options which can be:
⦁ Age-restricted communities
⦁ Independent Living
⦁ Continuing Care
⦁ Assisted Living
⦁ Nursing Homes and Skilled Nursing Facilities
⦁ continuing care
⦁ convalescent home
⦁ convalescent hospital
⦁ old folks’ home
⦁ retirement facility
Training Videos for the Retirement Community Industry
Training in the retirement community industry is important in keeping the wheels of your business turning. Brand new senior care professionals may come and go like a revolving door. Personalized training videos can skip the issues associated with traditional in-person training, allowing business owners and leaders to save time and money while helping to improve outcomes for their senior care professionals.
Indeed, training videos:
● Improve the overall employee watch rate; employees are 75% more likely to engage in video training than would be achieved with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training like in-person training or traditional manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Can result in more effective training while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are a helpful way for your senior care professionals to get the kind of training that is needed while helping you to minimize costs.
Training Video Production for the Retirement Community Industry in Long Beach will help guide prospective senior care professionals to which type of senior care facility options that they may be available to advance in, which are:
⦁ Independent Living
⦁ Residential Care Homes
⦁ Respite Services
⦁ Assisted Living
⦁ Memory Care
⦁ Skilled Nursing
⦁ Retirement Community
Interview Videos for the Retirement Community Industry
You may think of job applications when it comes to the concept of “interview videos,” but interview videos for the retirement community industry also counts on other kinds of videos. Expert interview videos for retirement communities are videos that help you to highlight your business’s team and industry leaders. On the other hand, customer interviews are a really beneficial way to showcase what your customers are currently saying about your business, which is useful when it comes to appealing to new consumers. We also provide service in 90712, 90716, and 90803.
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Both of these kinds of videos can build trust in your business and increase trust and understanding with your potential customers. They share insight from professional perspectives as well as the kind of perspective that they can relate to. If you’re interested in portraying your company’s leadership or what your customers are saying about business, interview Video Production for the Retirement Community Industry in Long Beach is a helpful way for your senior care facility to get noticed in the environment.
