Video Production for the Plant & Flower Growing Industry

The plant & flower growing industry, often referred to as the floriculture industry, is part of a massive $17 billion dollar market in which plants & flowers are grown for future sale at retailers & ecommerce stores for business and consumer purchase. According to the Floriculture Crops 2015 Summary, total retail sales for the Floriculture industry topped $31.3 billion in 2015 and have continued to rise as a result of increasing consumer demand. Video Production for the Plant & Flower Growing Industry is largely focused on b2b education, product promotion, and sales conversions that are essential to driving further growth across businesses in this industry.

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Beverly Boy Productions works closely with major businesses in the plant & flower growing industry to create expert video products that will contribute to a rise in end business understanding of products, retail specific sale enhancement elements, and improving b2b relationships that are essential to the growth of brands in this sector. We’ll help you create targeted video content that will improve your conversion rates, drive your audience down the pipeline closer to a sale, and increase revenue growth across your campaigns.

Promotional Videos for the Plant & Flower Growing Industry

Promotional Video Production for the Plant & Flower Growing Industry is largely about introducing your products in the commercial space to other companies or businesses, primarily retailers, that can sell the products to end users. Much like d2c marketing, b2b marketing seeks to introduce your plant products to an intended audience, to generate sales, and to drive revenue for the business. However, unlike d2c marketing, b2b marketing is focused on promoting your products to other businesses rather than to the end consumer. This simply means that you’re going to target your promotional videos to business owners rather than targeting them to the end consumer, but other than your targeting, the promotional process is very much the same.

Business owners, largely executives, prefer video over text-based media. In fact, when asked about whether they would prefer to learn about a topic by text or by video, 59% of executives state they would choose video. Thus, it makes sense to utilize video to promote your plant & flower growing business to executives in the retail industry if you’re interested in presenting promotional content that will not only speak to your target market, but that is going to result in maximum conversions & sales for your business.

Short, engaging promotional videos can be used to:

• Present personalized messaging to your target businesses in a way that is going to directly address their unique pain points.
• Introduce offers that are most likely to draw the attention of business owners that are interested in the products you sell.
• Engage business owners in a way that will help them to later recall your business when they’re looking for products you offer.
• Share important details & information about your plant products with prospective business owners that would ultimately become paying customers for your brand.

Promotional videos generate up to 66% more qualified leads per year and can improve conversions by up to 80% over non-video marketing & advertising components. This is why video is such an essential aspect of promoting your B2B plant & flower growing brand.

Marketing Videos for Plant & Flower Growing Industry

As a b2b operation that must build strong relationships with retailers and end stores that will sell your herbs, trees, flowers, and other plants marketing is an essential task that is aimed at helping your business to achieve a variety of goals. Marketing Video Production for the Plant & Flower Growing Industry is largely centered around helping the business to achieve its b2b marketing goals such as:

• Identifying target retailers & building awareness that will equate to increased leads and sales.
• Initiating an omnichannel marketing presence through the introduction of video content in multiple marketing channels such as on social media, in search engines, and on television.
• Engagement of leads at various stages of the customer purchase journey from awareness to post-purchase support.
• Educating leads, prospects & customers to further improve the business relationship & achieve corporate sales goals.
• Improving overall ROI through the engagement of prospects at every stage of the customer purchase cycle.

Put simply, expert marketing videos can help your plant & flower growing business sell more plants & flowers to retailers, ecommerce store owners, and businesses that are most interested in engaging in the future sale of the products you can provide.

Training Videos for Plant & Flower Growing Industry

Training members of your team to engage in plant growth, sales, distribution of other important operations as part of your plant & flower growing business is something that cannot be overlooked. However, studies show that in businesses with more than 100 employees management training of just 6 minutes is provided on average despite the need & desire among employees to learn more. If you’re operating a plant & flower growing business that frequently hires & trains new employees to work either in the office, in the greenhouse, or in the field, and you find that you lack the time & resources to provide proper employee training, you’re certainly not alone!

Training Video Production for the Plant & Flower Growing Industry can:

• Increase employee knowledge retention.
• Boost employee satisfaction with the job reducing employee turnover rates.
• Minimize employee training time without jeopardizing the training outcomes.
• Improve management monitoring & tracking of training without further straining resources.

Training videos save teams, large & small, time & money over in-person training programs, management or senior employee shadowing, and the use of written training materials or manuals. Ask Team Beverly Boy how!

Interview Videos for Plant & Flower Growing Industry

Case studies, expert interviews, and other forms of relationship building, informational content that can introduce your target audience to the benefits of purchasing from your plant & flower growing business are essential to increasing customer confidence & to boosting prospective customer trust in your brand. Ask Team Beverly Boy about the ways that you can introduce your audience to expert opinions, experiences & expertise with the assistance of professionally produced interview videos which directly represent your brand.

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Interview Video Production for the Plant & Flower Growing Industry can contribute to & foster a healthy relationship with your target market which is essential to increasing trust & confidence in your brand. Beverly Boy Productions will assist you with the creation of expert interview videos that showcase your skills, experience & expertise to grow consumer confidence & increase trust in your business resulting in revenue growth and increased sales for your flower & plant growing brand.