Video Production for the Home Building Industry in Philadelphia

Need Video Production for the Home Building Industry in Philadelphia? The home building industry generates over $120 billion with over 700,000 employees. With the elevating housing market and the expectations of a ricochet in the economy post-COVID 19, those numbers can escalate for homebuilders. That said, in order to have an advantage against your competitors, it is crucial to have a top-quality marketing campaign.  Compared to other types of marketing media, making videos for homebuilders in Philadelphia is something to contemplate for the 400,000+ home building businesses across the U.S. We also service companies in nearby cities like Camden (NJ), Yeadon (PA), Gloucester City (NJ), and Darby (PA).

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There are quite a number of reasons as to why video production is a plausible marketing tactic for home building industries. This type of marketing media intrigues potential clients while retaining your current clients. We work hand in hand with home builders at Beverly Boy Productions to produce captivating promotional videos, superb interview videos, and explainer videos. The main objective that our team has is, sharing what your business can put together, and presenting your impact on previous and current clients. As a result, your company is able to attain its marketing and communication objectives.

Promotional Videos for the Home Building Industry

Showing the world what you build is key if you aim to increase your client base. Promotional Video Production for the Home Building Industry in Philadelphia creates exposure for your business to prospective clients, at the same time, encouraging the return of your current clients. By using a combination of animation, stock footage, and originally shot footage, prospective customers see your homes in an engaging video that captures their attention. At that moment, they become aware of your business, possibly interacting with your marketing media and will likely return as a paying customer.

Short and engaging videos for home building industries, charms customers enough to bring them back once again. They are effective in television advertising, but they are even more effective across online platforms such as your own business website, social media pages, and email campaigns. Are you aware of how much time an average internet user spends on social media? Close to two and a half hours on social media on a daily basis. That is reason enough to compel home building companies to utilize online video marketing. For instance, you can start by producing short promotional videos that show evidence of successful prior projects as well as new concepts to engage viewers, increase your number of clients, and share your homes across your social media outlets.

Marketing Videos for the Home Building Industry

When over 82% of the Internet consists of video content, it really puts in perspective how beneficial video marketing is. Video production for the home building industry in Philadelphia is a phenomenal opportunity that you can use to grow your business, as well as build trust with both future and present customers.

Videos are a marketing tool unlike any other, they are effective if you want to show off your single-unit homes or explain the details of your constructions.

Check out the following benefits of video marketing:

  • Spreading the word about their business, brand, products, or services
  • Establishes the business as an authority in the home building industry
  • Increases brand authenticity, building trust and credibility with clients
  • Influences buying decisions (90% of customers say a video helps them make a buying decision, according                  to Forbes)

This type of marketing offers a one-of-a-kind way to connect with your targeted audience, establish authority as a business, and share your homes and services across the world wide web. We also service home building companies in nearby counties like Bucks County, Camden County (New Jersey), Gloucester County (New Jersey), and Delaware County.

Different types of marketing videos that can be used for marketing your homes, or even your home building company are:

   • Listing Videos
   • Interview Videos
   • Live Q&A Sessions
   • Home Buyer Advice Videos
   • Special Offer Videos
   • Neighborhood Videos
   • New Construction Model Video Tours
   • Virtual House Tours

Training Videos for the Home Building Industry

Saving time and money is one thing all businesses strive to achieve. At the same time, all companies want to provide proper training to their employees, from masonry workers to customer care representatives; this is important if you want to run your business like a well-oiled machine. Personalized training videos highlight different processes using graphics, making them easy to follow and understand. This gives business owners and leaders a chance to save time and money, all while giving precise information and expectations to home building professionals.

Also, training videos:

   • Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they       would with manual training
   • Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of                  communication and training such as scheduled in-person training or written manuals
   • Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of       what they read
   • Will make employee training more effective while reducing training costs; each video can be used over and over        again, and improved comprehension makes videos 83% more effective

Videos are a simple and accessible way to engage your home building professionals while keeping training uniform throughout your business.

Interview Videos for the Home Building Industry

You may think of the job application process when you hear interview videos. However, interview videos for the home building industry include effective types of video used marketing. Professionally shot interview videos for the home building industry are videos that feature your business esteem, as well as brand messages from company executives. Customer interviews on the other hand are a different form of interview videos that share current customer opinions about your business and its services.

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Expert and customer interviews are effective videos when it comes to building your business’ credibility and customer trust. On one hand, expert interviews share the perspective of your business managers to help future customers better understand the product or service they’re receiving. And on the other hand, customer interviews share experiences from previous clients to potential customers. Ultimately, these types of interview videos will help in bringing out the authenticity of your company in the market. To tell the perfect story for your brand, hire experts in Video Production for the Home Building Industry in Philadelphia.