Video Production for the Colleges & Universities Industry
The college and university industry produces over $568 billion and consists of over three million employees. That’s a seriously massive industry! According to the Education Data Initiative, 92% of college students are under the age of 24. This is critical information for an effective marketing campaign and reaching your target demographic. Video Production for the Colleges & Universities Industry can take your campus’ marketing to the next level.
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You want to give prospective students a sneak peek of life as a member of your family. You want to inform your community, state, and nation about the programs you offer. Video marketing for colleges and universities allows you to share what makes your school stand out effectively. At Beverly Boy Productions, we work with colleges and universities to create powerful promotional videos, student testimonials, and training videos that will “wow” your future students and staff.
Promotional Videos for the Colleges & Universities Industry
Promoting your college or university via video marketing has two benefits: it highlights it for potential and upcoming students, and it also maintains current students by keeping it in the spotlight and improving collegiate spirit. Promotional Video Production for the Colleges & Universities Industry works by engaging your audience, no matter the platform: television, social media, email, you name it!
On that note, video marketing is effective when distributed across television, but in today’s age of social media, video marketing is even more effective on the internet. The average internet user spends nearly two and a half hours on social media, which is only expected to increase. A short, top-quality video can inform your audience about your programs, invite new students to check out your campus, and much more. It can effectively improve engagement on your social media pages, website, and email campaigns – anywhere you expect your target audience to spend time online.
Marketing Videos for the Colleges & Universities Industry
With over 82% of the internet consisting of video content, Video Production for the Colleges & Universities Industry is an incredible opportunity. If your school isn’t utilizing video marketing in its marketing campaign, then it’s likely your competition will be one step ahead of you.
Whether you’re a smaller college or a massive university, video marketing has several benefits. Some benefits of video production include:
- Spreading the word about their business, brand, products, or services
- Establishing the business as an authority in the colleges & university industry
- Increasing brand authenticity, building trust and credibility with clients
- Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Basically, video marketing offers an effective way to captivate your audience, inform potential students and staff, build trust within your community, and what your school can provide across almost any platform from social media to your own website.
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Training Videos for the Colleges & Universities Industry
Whether you’re training student employees or professors who are new to your school, competent training in the colleges and universities industry is crucial. Personalized training videos eliminate the hassles that come with traditional in-person training. As business owners and managers, you’ll save time and money while watching the learning outcomes of your employees improve.
Additionally, training videos:
- Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
- Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
- Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
- Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are a simple but effective way to engage your school’s professionals while providing training that’s as brilliant as your higher education.
Interview Videos for the Colleges & Universities Industry
When you think of interview videos, you may think of the job application process. However, interview videos can be used by your college or university to promote its degree programs and facilities. For example, expert interview videos are used to share input from industry directors, like leading professors. Likewise, student interviews are a style of interview video that can highlight students’ experiences at your school. From bachelor’s degrees to master’s degrees to doctor’s degrees, any prospective student can be engaged with a short but compelling video from someone they either respect or can relate to.
Whether you want to share your school’s leadership or let your star students do the talking, interview Video Production for the Colleges & Universities Industry is a unique way for your school to connect with your audience. Video marketing can genuinely take your marketing campaign to the next level.
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