Video Production for the Business Coaching Industry
Business coaching is a $14 billion industry comprising over 100,000 business professionals. With the expected post-COVID 19 economy rebound, those numbers can grow for the business coaching industry. A top-notch marketing campaign where you’re reaching your targeted audience will help you meet your marketing and internal communication goals. Regarding advertising, Video Production for the Business Coaching Industry is something to consider if you want to stand out.
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Video marketing is essential in promoting your business’ developmental training and educational training. At Beverly Boy Productions, we work with business coaches to create impactful promotional videos, training videos, customer testimonials, and much more. With video production, we can share the benefits of your coaching and what your training can do for your clients.
Promotional Videos for the Business Coaching Industry
Highlighting your business coaching is crucial in reaching new businesses. Promotional videos keep it in the spotlight while also maintaining current clients. Promotional Video Production for the Business Coaching Industry captures the attention of your target audience. This helps them recognize your business, making them more likely to return as paying customers.
Short, engaging promotional videos are optimal for the business coaching industry. They’re acceptable for television advertisement, but many brands utilize promotional videos on their online platforms. These include your social media pages, email campaigns, and your very own business website. The average internet user spends nearly two and a half hours on social media. That number is only expected to grow. A short but captivating promotional video on your social media page could not just improve engagement; it could invite new residents and share your services with the world.
Marketing Videos for the Business Coaching Industry
Video Production for the Business Coaching Industry is as critical as any other industry. With over 82% of the internet consisting of video content, this is an incredible opportunity that your coaching endeavors cannot miss out on.
Whether you want to share the types of training you offer or share the details of your upcoming seminar, video marketing is an excellent way to shine a light on your coaching. Some of the many benefits of video production include:
- Spreading the word about their business, brand, products, or services
- Establishing the business as an authority in the business coaching industry
- Increasing brand authenticity, building trust and credibility with clients
- Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video production offers a remarkable way to build trust with your audience, inform prospective clients, and share your service across any platform, from social media to your own website.
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Training Videos for the Business Coaching Industry
The last thing you want to do is have coaches walking in and out of a revolving door in the business coaching industry. Brand new coaches may come and go like a revolving door, but that can be prevented. Personalized training videos remove many of the hassles of conventional in-person training. Training videos allow business owners and lead coaches to save time and money while learning outcomes develop for their business coaches.
Additionally, training videos:
- Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
- Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
- Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
- Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
This type of video is a simple and accessible way to engage your coaches while maintaining consistent, top-quality training throughout your business.
Interview Videos for the Business Coaching Industry
When you think of interview videos, you might think of the job application process. However, interview videos can highlight your services by interviewing those who currently interact with or have interacted with your business. For example, expert interview videos share the perspective of industry leaders. Additionally, customer interviews share what your clients say about your coaching and services.
Both expert interviews and customer interviews have their benefits. They share insight from professional points of view and a perspective your clients can relate to. Additionally, they build credibility for you as a business coach while improving the understanding of prospective customers. Whether you’re interested in sharing your leadership or what your customers say, Video Production for the Business Coaching Industry is an excellent strategy for bringing attention to your coaching services.
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