Video Production for the Physical Therapy Industry
The physical therapy industry is enormous, generating over $40 billion and employing nearly $550,000 physical therapists across the country. We know revenue is expected to increase due to the general recovery from the COVID-19 pandemic. If you’re looking to highlight the services you offer or show off your top physical therapists to prospective patients, Video Production for the Physical Therapy Industry can take your facility’s marketing campaign to the next level.
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At Beverly Boy Productions, we collaborate with hospitals, private practices, and outpatient clinics to create a video that makes your services stand out. We produce expert interview videos, promotional videos, and patient testimonials that will help you meet your marketing and internal communication goals. We want to show the world that your facility comprises movement experts that will help them achieve their goals, profoundly affect their lives, and help them leave feeling successful.
Promotional Videos for the Physical Therapy Industry
Promoting your facility with video marketing has many benefits, but there are two major ones. The first benefit is highlighting it for prospective patients; the second is keeping it in the spotlight for current patients. Promotional Video Production for the Physical Therapy Industry is effective because it captivates your targeted audiences. It makes them significantly more likely to recognize your facility, particularly when it’s engaging, which converts them into patients.
Television advertising has been used for decades, but when we live in a world of social media, advertising through the Internet can be a considerable investment. In fact, the average internet user spends almost two and a half hours on social media per day, so this is a great way to reach your targeted audience. A short but engaging video can highlight your facility, techniques used, services offered, and more. It effectively improves engagement on your social media outlet, email campaigns, and your own website.
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Marketing Videos for the Physical Therapy Industry
Video Production for the Physical Therapy Industry is an opportunity your facility should not miss out on. After all, 82% of the Internet consists of video content, and video marketing is one of the many ways you can reach potential patients and further your marketing campaign goals. If your facility isn’t utilizing video production, your competition may be one step ahead.
Whether you want to shine a light on the latest technology added to your facility or interview one of your lead physical therapists, video production has several benefits, including:
- Spreading the word about their business, brand, products, or services
- Establishing the business as an authority in the physical therapy industry
- Increasing brand authenticity, building trust and credibility with clients
- Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Ultimately, video marketing is a unique way to captivate your targeted audience, build credibility and trust within your community, and inform the world what your facility can offer. It’s also accessible since you can share this across virtually any platform, from your social media outlets to your own website.
Training Videos for the Physical Therapy Industry
From physical therapy assistants to physical therapy residents who are new to your area, it’s crucial that the training you offer is top-quality. There are many hassles that come with conventional in-person training, like employees not being trained with the same material and employees not being on the same page. Personalized training videos remove those issues. As managers of your practice, training videos can help you save time and money so you can watch the learning outcomes of your employees skyrocket.
Additionally, training videos:
- Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
- Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
- Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
- Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are a simple but highly efficient way to engage your facility’s professionals while providing training that’s as exceptional as your services.
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Interview Videos for the Physical Therapy Industry
When you think of interview videos, it’s understandable to think of the job application process. However, there are styles of interview videos that can help your facility stand out. An expert interview video is a variety of videos where industry leaders and healthcare professionals share their knowledge, like leading physical therapists.
On the other hand, customer interviews (or patient interviews, in this case) share the patient’s experiences at your facility. They’re easily relatable to the viewer and can help draw them to your practice.
If you’re looking to share your practice’s professionals or what your patients have to say about your services, video marketing can help you stand out. Video Production for the Physical Therapy Industry is a highly effective strategy that engages your targeted audience, informs your community of your services, and takes your marketing campaign to the next level.
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