Video Production for New Car Dealers
New car dealers are part of a volatile industry that is often impacted by fluctuations in the economy and macroeconomic conditions. Limited consumer spending, employment shifts, and the war between Russian & Ukraine will almost certainly play into fewer new car sales over the next several years as interest rates are hiked and the total amount consumer discretional spending slows. As such the new car industry, which represents a $1 trillion dollar market, is likely to stagnate a bit as consumers pay closer attention to their purchases and spending power. Video Production for New Car Dealers includes the creation of expert marketing & promotional video content, interviews, and video training programs that can be used by new car dealers to engage employees and grow.
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A downward trend in the new car dealers market isn’t going to stop experts in this industry from advertising and promoting their vehicles for sale. In fact, major dealers including Lithia Motors, Auto nation, and Penske will continue to introduce new cars, trucks, and SUVs into the market from the more than 23K businesses that operate as new car dealership brands. Despite consumer spending slowing down, and consumer demand being more limited than usual, new car dealers will continue to do whatever it takes to make a sale.
Beverly Boy Productions works closely with new car dealers to produce expert video content that will drive industry growth, boost sales, and generate the consistency in revenue that these brands need. Our marketing, advertising, and promotional video content, as well as expert training videos are essential to growing your new car dealership brand.
Promotional Videos for New Car Dealers
New car dealers use promotional videos to grow audience awareness of their business and draw in customers that are interested in purchasing a vehicle from their brand.
Promotional Video Production for New Car Dealers can help the business to achieve many key benefits including:
- Increased consumer interest and engagement in the brand.
- Higher overall discretional spending on new cars and new car products.
- Increased organic reach & social media shares.
- Higher revenue, conversions, and sales.
New car dealers are some of the most prominent brands to utilize promotional video content, and have long used video to represent their business or brands on television, but now more than ever they’re coming to the internet to promote their brands.
Marketing Videos for New Car Dealers
Expert marketing videos are a great way to show your audience that you’re committed to their needs and that you care about the content that you deliver as a brand.
Marketing Video Production for New Car Dealers can:
- Help customers to retain up to 95% of the message you share.
- Increase consumer interest in your business.
- Boost social shares by up to 1200https://learn.g2crowd.com/video-marketing-statistics%.
- Improve organic reach & SERP rankings.
- Generate higher revenue and conversions for the brand.
Consumers actually prefer video over all other forms of marketing media, so why not give them exactly what they’re looking for when you market your new car dealership brand?
Training Videos for New Car Dealers
Training new sales teams, customer service professionals, and staff to operate new car dealerships is absolutely essential to the efficiency and growth of the business. New car dealers experience higher than normal employee turnover, largely because new car sales are hard and many employees are not committed to the brand.
Training videos help new car dealers achieve:
- Greater product knowledge.
- Increased procedural knowledge by up to 14%
- Improved understanding of the business & the responsibilities.
- Stronger working relationships with the team.
- Increased productivity.
- Improved knowledge retention that results in improved commitment to the brand.
Training videos are already used by as many as 88% of businesses, including car dealers and car accessory brands, but for those that are behind, this is an incredibly important addition to building a team that can trust in and value the brand.
Interview Videos for New Car Dealers
Expert interview videos show off the incredible audience trust that consumers can actually have when it comes to your new car brand. As a new car dealer, consumers are going to either love the business and feel totally committed, or they’re going to have a ton of questions and concerns.
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Building up credibility is essential because you’re trying to convince the consumer to make a large purchase, often in excess of 50K or more. For the 64% of consumers that make a purchase after they see a social media video that is branded with the new car dealer details, the more you can share expertise and experience behind the business, the more likely these consumers are going to be to engage with your brand.
At Beverly Boy Productions we use expert interview videos, and a variety of other professional services in Video Production for New Car Dealers to help you represent and grow your brand.
