Video Production for Media Buying Agencies
Digital media buying agencies have experienced extreme growth over the past several years as the rise of the internet gives way to additional opportunities. Specialized advertising opportunities, including the inclusion of various online media buying scenarios such as social media, third-party website advertising, and advertising across key search engines will continue to change the landscape for the better making this industry stronger than ever before. The media buying agencies currently operating in this space include 910 businesses that together represent an $11 billion dollar economy. Video Production for Media Buying Agencies includes a heavy focus on short, robust promotional video ads that can be shared across key advert groups online.
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Beverly Boy Productions provides expert Video Production for Media Buying Agencies including promotional video production, marketing video production, and the production of both interview videos and video training programs. Together, the services provided by our team can assist media buying agencies in expanding their reach online through a variety of advertising opportunities.
Promotional Videos for Media Buying Agencies
Promotional Video Production for Media Buying Agencies includes the creation of short, engaging video content that can be shared on social media, corporate websites, and across client campaigns. Media buying agencies can benefit from promotional videos not just in creating them for their own opportunities and sales, but in creating promos that represent their clients too!
Promotional videos can be used as video ads, in social media posts, inside live streams, in emails, and on websites. They’re even useful on landing pages and can increase conversions by up to 80% or more.
Marketing Videos for Media Buying Agencies
As much as we see video online, it may be surprising to hear that many business owners are worried about how to integrate video marketing into their existing media buying and advertising campaigns. A recent study found that many business owners cite various challenges, including having no real strategic approach to video, being key to their decisions in whether or not to actively engage in video marketing as of yet. However, media buying agencies realize the value in video, and can stand to actively assist their clients in getting into video marketing which can greatly accelerate brand & revenue growth.
Marketing Video Production for Media Buying Agencies includes the creation of short, powerful videos that can be shared on major platforms such as TikTok, Facebook, Amazon, and many other websites including the corporate website for the media buying firm. Brands that choose to invest in video content are seeing exceptional surges in their ROI, sales, conversions, and revenue.
Marketing videos also:
- Increase social media reach.
- Increase organic reach.
- Improve consumer awareness.
- Increase sales & conversions.
Pinpointing the best approach to marketing your media buying agency to your key audience is essential before you produce marketing content. Consider this ahead of time.
Training Videos for Media Buying Agencies
Training Video Production for Media Buying Agencies includes a focus on producing short, engaging training content that can be used to grow media buying agencies and teams. Hiring and training new media buyers, especially when it comes to performing routine tasks over and over again, can take a lot of time & unnecessary resources out of a media buyer. The onboarding of new employees can also cost a lot of money in the long run.
Video training can reduce the total resource load that is required each time you hire and onboard a new member of your team and, training videos provide the following benefits:
- Increased knowledge retention by up to 95% over written material.
- Improved training outcomes.
- Reduced total training time.
- Increased understanding of complex training concepts.
- Improved employee productivity.
- Reduced training costs.
You can utilize your video training over-and-over again, making it ideal for a wide array of tasks that are equivalent to the shadowing of your existing team.
Interview Videos for Media Buying Agencies
Interview videos are essential to building trust among your audience as a media buying agency or brand. With video content, you can establish and grow the total audience trust that consumers have in your business by sharing expertise and key authority insights into your business operations, the key players behind your brand, and what it is that makes your brand operate confidently.
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Consider the use of expert interviews as a way to guide your audience into understanding how your media buying agency can provide key essential services. By sharing your experience, and expertise, your audience will become more confident in what you have to say, and they’ll feel better about working closely with you as their media buyer for the adverts and paid content that is important to their own campaigns and revenue growth.
Expert interview Video Production for Media Buying Agencies helps you to expand your audience awareness, increase audience acceptance of your firm, and improve their confidence in your brand. Ask Team Beverly Boy about the many different ways that interview videos as well as marketing & promotional video content can be used to grow your media buying agency, increase revenues, and generate consistent leads for your brand!
