Video Production for Lawn & Outdoor Equipment Stores
Lawn and outdoor equipment stores such as Tractor Supply, The Home Depot, and Lowes have had their revenues jeopardized by ecommerce retailers that provide more attractive opportunities to customers including more affordable pricing. As such, this $10 billion dollar industry has experienced slower than average growth year over year despite growing demand for new lawn & garden equipment resulting from increased homeownership numbers and a rise in total people with above average discretionary spending levels. To rebound slowed growth, and increase overall demand generation among consumers Video Production for Lawn & Outdoor Equipment Stores focuses on growing audience awareness, increasing audience interest in products & services, and generating revenue through sales.
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Beverly Boy Productions provides a wide range of expert video production services to assist lawn & outdoor equipment stores in growing their audience reach online through stronger organic growth, increased social media reach, and improved demand generation which leads to increased revenue & sales. Our marketing & promotional videos for lawn & outdoor equipment stores generate consistent audience hype around the products & services provided by these retailers to vastly improve conversions and generate higher overall revenue & profits margins through sales. We also provide video production services that focus on building audience trust, and on training internally for improved overall retail operations.
Promotional Videos for Lawn & Outdoor Equipment Stores
Promotional Video Production for Lawn & Outdoor Equipment Stores focuses heavily on building out audience awareness of products & services to promote the opportunities available at these stores to consumers & prospects. Short, engaging promotional video that is placed front & center should be a key element of your digital marketing & sales generation strategies.
In fact, promo videos can help you:
- Improve your ROI. (return on investment)
- Increase your ROAS. (return on ad spend)
- Increase organic rankings in Google, Bing, Yahoo! & other major search engines.
- Increase social media reach.
According to more than half of all marketers, promotional video content has the best ROI of any media marketing format available in the industry. Lawn & outdoor equipment stores that utilize video promotions to their advantage can achieve up to 49% faster revenue growth year over year compared to those that choose not to utilize expert video products in their marketing campaigns.
Marketing Videos for Lawn & Outdoor Equipment Stores
Competing with ecommerce stores is something that retailers in the lawn & outdoor equipment industry just have to face head on. It means utilizing similar marketing & advertising tactics in order to reach the local community with your product offers & the key benefits or value-adds that you can provide from within your store. Video can help!
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Marketing videos can include an array of topics that focus not only on selling your products to key consumers, but also on building trust, increasing audience awareness, and generating a reputation for your store that supersedes that of any ecommerce retailer that is competing with your brick and mortar brand.
Marketing videos can help you:
- Achieve higher conversions on your landing pages.
- Increase growth of your organic marketing campaigns.
- Improve consumer knowledge of your products & services.
- Generate trust in you store & your brand.
- Grow your social media reach & the organic reach of your campaigns.
- Increase revenue & generate consistent ROI for your brand.
Smart lawn & garden or outdoor equipment retailers are turning to marketing videos in order to achieve consistent sales & conversion growth goals that are integral to generating higher revenue & optimizing their campaigns.
Training Videos for Lawn & Outdoor Equipment Stores
Lawn & outdoor equipment stores employ more than 33K employees and staff across nearly 6K businesses nationwide, but like other retail businesses, they endure a significant turnover rate that costs significantly in the form of lost revenue, lost productivity, and lost time. Training and onboarding new employees requires significant time and resources that these stores really cannot afford to misuse.
Training Video Production for Lawn & Outdoor Equipment Stores can salvage much of the lost time, lost productivity, and even the lost revenue that occurs with employee turnover by:
- Improving training outcomes so that employees feel empowered to perform their jobs correctly.
- Reducing training time without cutting back on training knowledge & support.
- Reducing training costs by providing an always available, consistent, reusable training program that can be utilized over-and-over again.
- Improving employee productivity by reducing total training time and minimizing the need for one-on-one training, shadowing, or in-person training events.
For the nearly 59% of employees that claim they have received little to no workplace training, providing video training is a huge step in the right direction, especially for lawn & outdoor equipment stores where interactive with customers & clients is an essential practice that requires a specific skill level that only true training can offer!
Interview Videos for Lawn & Outdoor Equipment Stores
Whether you sell lawnmowers or hedge clippers, electronic equipment or gas powered gear, your increased sales revenue is almost certain to come from the trust and commitment that you build with your community. Lawn & outdoor equipment stores, therefore, can benefit greatly from the inclusion of expert interview videos in their existing marketing & advertising campaigns.
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Consumers seek your insight, particularly as it applies to the use of various lawn & garden equipment, tools, and products to keep their homes and their properties up to par. Sharing interview videos that showcase your experience and expertise will help you to grow your audience & create a sense of trust around your store that will lead to increased revenue from sales.
Ask Team Beverly Boy about the use of expert interview videos, and the many other forms of Video Production for Lawn & Outdoor Equipment Stores that you can utilize to grow your audience, improve your conversions, and generate more revenue for your store!