Video Production for Historic Sites
Historic landmarks and sites make up a $1 billion industry comprising over 13,000 professionals who serve your visitors and donors. With the expected post-COVID 19 economy rebound, those numbers can grow as families return to activities such as traveling to historical sites. A top-notch marketing campaign can help you reach your targeted audience and meet your marketing and internal communication goals. Regarding advertising, Video Production for Historic Sites is something to consider if you want to stand out.
Video marketing is critical in highlighting your landmark’s history and activities. At Beverly Boy Productions, we work with historic site managers to create powerful promotional videos, training videos, visitor testimonials, and much more. With video production, we can shine a spotlight on your site and attract visitors in a way that traditional advertising can’t. Let us take care of your upcoming video marketing project and highlight your battlefield, ship, fort… you name it!
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Promotional Videos for the Historic Sites Industry
Advertising your historic site is critical in attracting new visitors. Promotional videos shine a light on your site while retaining your recurring visitors. Promotional video production for the historic site industry captures the attention of your target audience. This style of video marketing helps them recognize your site and what it’s preserving. This, in turn, makes them more likely to return as paying or donating visitors.
Short, captivating promotional videos are essential for the historic site industry. Sure, they’re adequate for television advertisement, but many businesses use promotional videos across their online platforms. These include your social media outlets, email campaigns, and your very own business website. The average internet user spends nearly two and a half hours on social media, and that number is only expected to grow. A short but engaging promotional video on your social media page could not just improve engagement; it could get people talking about it and ultimately invite new visitors to your landmark.
Marketing Videos for the Historic Sites Industry
Video Production for Historic Sites is as crucial as any other industry. With over 82% of the internet consisting of video content, this unbelievable opportunity can only benefit your marketing endeavors.
Whether you want to share your historical fort or heritage village, video marketing is an excellent way to shine a light on your site. Some of the many benefits of video production include:
– Spreading the word about their business, brand, products, or services
– Establishing the site as an authority in the historic site industry
– Increasing brand authenticity, building trust and credibility with clients
– Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video production offers an extraordinary way to build trust with your targeted audience, inform your future visitors, and share your admission or membership services across any platform, from social media to your own website.
Training Videos for the Historic Sites Industry
The last thing you want is tour guides walking in and out of a revolving door in the historic site industry. Brand new educators may come and go like a revolving door, but that can be prevented. Personalized training videos remove many of the hassles of traditional in-person training. Training videos allow property owners to save time and money while learning outcomes develop for their employees.
Additionally, training videos:
– Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
– Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
– Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
– Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
This style of video is a simple and accessible way to engage your employees while maintaining consistent, high-quality training throughout your historic place.
Interview Videos for the Historic Sites Industry
When you think of interview videos, you might think of the job application process, and that’s understandable. Interview videos can highlight your services by interviewing individuals who presently interact with or have interacted with your historic site. For example, expert interview videos share the perspective of industry leaders at your site, like conservation leaders or top educators. Additionally, customer interviews share what your visitors have to say about your site.
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Both expert and customer interviews have their benefits. They share insight from a professional perspective and a perspective your visitors can relate to. Additionally, they build credibility for you as a community landmark while improving the understanding of prospective visitors. They essentially attract visitors by educating them on what your site can offer them or their families. Whether you’re interested in sharing your leadership or what your visitors say, Video Production for Historic Sites is a top-notch strategy for bringing attention to your historic location.
