Video Production for Furniture Stores
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Furniture stores are prone to economic fluctuations and often suffer from huge declines when the economy struggles, but as consumers are earning more disposable income many furniture stores are experiencing growth. As more consumers enter healthy homeownership status, furniture stores are likely to see a continued rise in overall sales, but the industry will likely only grow at about a 1% annual rate to reach about $69 billion as of 2022. Video Production for Furniture Stores helps to connect the target audience with the furniture retailer building trust and confidence in the brand which will lead to more sales.
Of the more than 37k furniture stores across the country, big brands like Ashley Furniture, Ikea, and Williams-Sonoma as well as smaller furniture stores typically sell mixed furnishings including living & dining room furniture, bedroom sets, and home office goods as well as various accessories such as outdoor furniture, rugs, lamps, and miscellaneous products. Seasonal purchases can cause industry fluctuations, but this market is influenced mostly by homeowners or the lack of home purchasing. When buyers purchase a home, they tend to outfit with new furniture driving furniture store revenue up. When home purchases slow, there is less need for new furniture and therefore, furniture store revenue tends to suffer.
Beverly Boy Productions works closely with many furniture stores across the country to provide expert video production services that including marketing and promotional style video creation, expert interview videos to boost audience trust in furniture store brands, and the creation of video-based training programs that can save the store time & money over traditional employee training.
Promotional Videos for Furniture Stores
Promotional videos are great for introducing consumers to upcoming sales or events that are hosted by your furniture store or brand, but don’t get too caught up in using promotional videos to “sell” because there’s so much more value in using video to build consumer relationships between your audience and your furniture store if you engage in storytelling and focus on building strong emotional connections with your target audience.
Promotional Video Production for Furniture Stores can:
Improve your organic reach in Google or other major search engines.
Increase your social shares on Facebook, Twitter, Instagram, or other platforms.
Pique consumer interest in your furniture store and grow your audience.
Generate up to 49% faster revenue growth for your store per year.
Promotional videos show your target audience what your furniture store is all about, while boosting brand trust and engagement between your business and your audience.
Marketing Videos for Furniture Stores
Marketing Video Production for Furniture Stores can benefit both in-store shoppers and those who are seeking information or to make a furniture purchase online. Furniture stores often share marketing videos on social media, in local groups that represent the community in which their store can be found, and on television as well as on their own corporate website, landing pages, and in email campaigns. Videos:
Help consumers to visualize the products offered by the store building awareness around the brand.
Increase total time spent on your website or landing page, reducing bounce rate and improving your Google SERP rankings.
Provide consumer with the type of content they actually prefer to see from your store.
Increase landing page conversion by up to 80% or more for your store.
As much as you should already be video marketing for your furniture store if you want to stay ahead of your competition, there are plenty of underutilized and untapped opportunities for furniture stores to get started down a path to successfully marketing their locations with video content. All you have to do is call Team Beverly Boy to get started and we’ll begin setting up an expert-planned path of achievement that’s right for your brand.
Training Videos for Furniture Stores
According to the National Retail Federation, furniture stores have an employee turnover rate of about 60% which results in serious overall struggles, loss of revenue, and increased-costs for the stores that are impacted. Taking steps to track, reduce, and overall improve the number of employee turnovers can dramatically improve annual revenue for a furniture store brand. Many furniture stores have already experienced the amazing benefits of video-based training programs, as evidenced by the estimated 88% of all businesses across the country that are already engaging in some form of video based training for their brand.
If you find yourself saying, “my employees just don’t stick around,” or “we can’t find good help,” or “we just can’t seem to overcome the hiring challenges faced by our brand,” you’re definitely not alone, but expert training videos can help you overcome many of these issues and establish a greater overall team sense of morale, commitment and success for your brand. This will reduce employee turnover rates, increase production, and drive up consistency and commitment to helping your grow your brand.
Interview Videos for Furniture Stores
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When it all comes together, building up an audience that can trust in your brand and feel safe making a relatively large purchase commitment from your furniture store is key to driving up your revenue and boosting sales. Expert interview Video Production for Furniture Stores can improve your:
Audience trust & commitment.
Sales conversions & revenue.
Repeat purchase behavior & customer retention.
At Beverly Boy Productions we work with furniture stores to increase revenue by building up strong customer relationships that increase their commitment and the number of sales they can generate inside the store and online through social media, website purchases, and paid media or email campaigns. To learn more about our expert services in Video Production for Furniture Stores, give us a call so that we can learn more about your brand.
