Video Production for Elderly & Disabled Services
In the search for a professional Video Production for Elderly & Disabled Services? An every growing, and ever-aging, population of citizens that require nonmedical care and social services that are necessary for improved quality of life largely means that the elderly & disabled services industry is one that has seen mostly consistent growth in the past several years and will likely continue to see growth into the future.
The elderly & disabled services providers industry represents a more than $65 billion dollar market that is composed of professionals working in home care, day care, and various group support or social services activities. Video Production for Elderly & Disabled Services providers helps to capture audience attention, boost target market reach, and drive increased revenue for those operating or providing services in the industry.
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Providing mostly outpatient social services for those over the age of 65 or those who require assistance that guides improvements in quality of life for people who are mentally ill, physically impaired, or otherwise disabled is essential to this industry. Most providers operate in nonmedical home healthcare, disabled adult assistance, and a range of additional services encompassing everything from disability support for children through adults to companionship.
Few professional production teams have the level of expertise and experience that Team Beverly Boy has with working with individuals with disabilities as well as with those who provide care for the elderly and disabled. Our team understands the value of mixed media, expert technology, and significant experience which is essential to successfully working with the elderly & disabled services providers.
Promotional Videos for Elderly & Disabled Services
Promotional video production for the elderly & disabled services providers operating in your facility can improve consumer awareness, drive industry-regulated government commitments, boost commitments and lead to increases in revenue. Most elderly & disabled services providers will utilize promotional videos to promote a product, service, sale, or event but you don’t have to limit yourself to purely promoting your business. Promotional videos, particularly those that are branded, can be used for many other opportunities, too.
Most marketers will admit that promotional videos, or any form of marketing videos have a stronger ROI than any other form of campaign media including print or text, still image, or a variety of other campaigns. Promotional videos can increase your conversion rates by up to 80% over other forms of marketing media.
Marketing Videos for Elderly & Disabled Service
It’s been proven that certain formats of content are simply better and more appealing to consumer audiences than others. For example, marketing videos are more graphic, fun to watch, engaging and interesting than written content or still images. Therefore marketing Video Production for Elderly & Disabled Services providers can have several key benefits including:
- Retention of up to 95% of the message compared to about 10% of a written message.
- Up to 49% faster overall revenue growth over non-video use.
- Positive ROI for campaigns.
- Increased audience reach both through your website, landing pages, social media & any other digital campaigns.
- Improved consumer preference for the content you share. 82% of consumers prefer video over any other media format.
Whether you’re marketing an upcoming event for your disability services company or you’re preparing to fill a new nursing home full of elderly folks that require your assistance, video marketing is certainly a winning strategy to consider for your elderly & disabled services brand.
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Training Videos for Elderly & Disabled Services
Training in the elderly & disabled services industry can mitigate turnover rates, increase team morale, and improve existing training opportunities above and beyond what a written training manual could provide. In fact, A Linkedin study found that as many as 93% of employees prefer video training over any other form of training that is typically offered.
Video based training programs for elderly & disabled services providers can:
- Improve employee access to training & boost knowledge understanding.
- Reduce total training time cutting back the amount of shadowing that your existing employees are required to offer without cutting back on the level of training you provide.
- Reduce training costs without reducing the training program or quality of training provided.
- Offer a versatile, measurable training experience that employees will look forward to.
If you’re not already video training, your elderly & disabled services could be slipping far behind those provided by the competition simply because you’re not able to offer the same level of industry insight & support. Employees that are trained with video are happier, more committed, and more likely to stick around longer term.
Interview Videos for Elderly & Disabled Services
As you consider different opportunities to boost audience awareness, and build a credible background for your elderly & disabled services division, you should be carefully planning out expert interview videos that directly represents the services and underlying credibility offered by your team.
Not only will expert interview Video Production for Elderly & Disabled Services improve credibility and establish authority among your community, it will also create a stronger and more profitable brand for your practice. Consider these, and the many other expert interview production services to grow your elderly & disabled services division or brand.
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