Video Production for Day Spa & Nail Salon Franchises
Day spa & nail salon franchises represent a relatively fast growing industry that is impacted by rises in consumer discretional income and trends toward health, wellness, and improved branding. While the COVID-19 pandemic may have scaled back spending in day spas and nail salons, closures and reduced spending didn’t last long, and the spas & salons that were able to come out on top are most certainly going to continue to grow & scale in the coming years as discretionary spending begins to rise once again. Video Production for Day Spa & Nail Salon Franchises can pique community interest in spa and salon services, build credibility for the business and fill more chairs with paying patrons.
Building up clientele in a competitive industry like day spa & nail salon franchises is largely a matter of creating a consistent brand voice and introducing messaging that your audience feels connected to. All of this can take time, especially if you’re entirely new to the industry or you’re just getting started with digital marketing and video for your franchise. Many forms of video production for your salon or spa can help to boost your reach, increase your conversions, and generate revenue for your salon.
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At Beverly Boy Productions we provide many expert services in video production to assist day spa & nail salon franchises in establishing a brand voice that will lead to committed clients coming back again-and-again to enjoy the products and services offered by the salon or spa. Whether you’re entirely new to digital promotion and video production for your franchise, or it’s something you’ve been dabbling in for a while like other businesses in the industry, we can help.
Promotional Videos for Day Spa & Nail Salon Franchises
Promotional videos can drive sales across your website, landing pages, social media campaigns, and email campaigns as well as on television, too. While promo videos were once something that only very large franchises in the day spa & nail salon industry could afford, today’s access to video is much more integrated making it affordable and accessible for almost any business owner.
Short, catchy promotional Video Production for Day Spa & Nail Salon Franchises can:
-Increase the amount of time that visitors stay on your website reducing bounce rate and improving your search engine rankings.
– Increase the conversions that you achieve on your website, landing page, or social media resulting in higher ROI and revenue for your campaigns.
– Encourage consumers to trust in your brand as the find videos to humanize the business and help them feel more connected to your offer.
There are certainly many other ways that promotional videos can help you achieve the desired goals for your day spa or nail salon franchise, depending on what it is you’re trying to achieve and the style & type of content you produce.
Marketing Videos for Day Spa & Nail Salon Franchises
Marketing Video Production for Day Spa & Nail Salon Franchises can influence more people across social media and elsewhere online to support your business & purchase products or services from you. In fact, video ads receive up to 3X more engagement on Instagram and 79% of consumers say that video ads have convinced them to purchase a product or service in the past.
There are many advantages to video marketing for day spa & nail salon franchises including:
– Increased audience interest in the business, brand, products or services.
– Increased client leads and bookings for services.
– Improved social media reach & organic reach across Google or other search engines.
– Increased referrals from clients & shares of video content.
– Increased conversions, sales & ROI.
If you want to quickly grow your business, studies have proven that video marketing builds revenue 49% faster than any non-video media campaigns.
Training Videos for Day Spa & Nail Salon Franchises
As a day spa & nail salon franchise owner you’re going to face hiring challenges & turnover rates just like any other business in such a competitive industry. In this particular industry, the cost of replacing an employee can be upwards of 200% of the employee’s salary, which means turnovers can quickly eat into your revenue. One of the best ways to mitigate this problem is to invest in your employees and to show them that you care about their needs. Training videos can help.
Training Video Production for Day Spa & Nail Salon Franchises can:
– Improve internal hiring & training practices providing additional opportunities for employee advancement into better roles and more opportunity.
– Reduce training time and eliminate the need for shadowing in your spa.
– Improve training outcomes by helping employees to retain more knowledge and reduce the amount of forgotten information after training.
– Reduce overall training costs without reducing training detail.
As the owner of a day spa or nail salon franchise, training videos are a proven opportunity for you to invest in your employees, build morale, and improve training outcomes, and since video can be used over-and-over again, it’s a onetime cost for years of training.
Interview Videos for Day Spa & Nail Salon Franchises
Clients seek trusted day spa and nail salon locations that they feel they can trust to do a great job, provide excellent customer service. Prove that this is your facility, and you’ll fill appointments faster than any other competitor in your market, but how?
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Expert interview videos can show off your experience, expertise, and authenticity while building up a sense of credibility among your audience. Interview Video Production for Day Spa & Nail Salon Franchises can vastly improve the total credibility consumers feel for your business or brand. At Beverly Boy Productions, we’ll work with your franchise to boost awareness, build audience trust and commitment in your business, and help you to generate sales revenue faster than any other media format can.
