Video Production for Concrete Contractors
Concrete contractors are largely at the mercy of the economy when it comes to industry growth and weakening foundations can give rise to an overall hindrance of growth. As much as concrete is absolutely crucial to building production as it represents the foundation, walls, and floors for most builds, reductions in new home or property construction can quickly push back on any potential for industry growth that may have otherwise been in sight. Video Production for Concrete Contractors can bridge the building gap by increasing consumer understanding of the products and services offered by a contractor to boost sales & conversions for them through the generation of building leads.
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The concrete contracting industry is a $73 billion dollar market that represents more than 215K businesses which install concrete foundations, build structural elements including headers & retaining walls, and are also behind the installation of concrete walkways, driveways, and pathways that offer visitors direct access to a property. Many concrete contractors are also responsible for the construction of concrete patios, parking lots, or culverts such as would be evident on a driveway or nearby a gutter.
At Beverly Boy Productions we work with concrete contractors to provide professional video production services that can increase community understanding of the concrete products and building services offered by a contractor, boost sales, and even offer consistent training for new hires.
Promotional Videos for Concrete Contractors
Video is quickly becoming a leading force for concrete contractors to grow their audience share, improve audience trust, and generate sales online, and off. Although video cannot replace the value of personal connections for your concrete contracting business, there is great value in the production of promotional videos for your brand. Not only do 72% of consumers prefer to learn about a service through video over any other format of marketing, experts agree that when text and video are provided for a consumer, more will choose video than the alternative.
Promotional Video Production for Concrete Contractors can:
- Improve the positioning of your business online.
- Increase consumer interest in the services you provide.
- Boost the number of leads you generate with your landing pages, website, or social media.
- Increase the number of sales you close & generate more revenue for your business.
Professionally produced promotional videos are no longer something that a concrete contractor can avoid as those who are not actively engaging in video marketing are bound to find themselves far behind the competition.
Marketing Videos for Concrete Contractors
Marketing videos can help you to implement a more consumer-centric strategy for your concrete contracting business that will boost leads, build your reputation and evoke a sense of trust and commitment among your target audience. The internet is largely made up of video content with social media and many search engines putting emphasis on the videos people share over other forms and formats of content.
According to more than 76% of consumers and 85% of Millennials, watching a branded marketing video is directly linked to making a purchase. Many purchase a product or service after they see a brand represent the offer or otherwise present a sale online. Marketing Video Production for Concrete Contractors can:
- Increase search engine rankings.
- Increase consumer engagement.
- Boost conversion rates.
- Generate more sales.
- Increase consumer trust.
- Build awareness & interest in products, services, or sales.
If you’re not utilizing videos in your marketing campaigns, this is a great time to stop what you’re doing and reconsider how you are targeting your audience and what type of content you’re providing for them to share.
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Training Videos for Concrete Contractors
Concrete contractors will often work in groups where several employees come together to provide the expert services necessary as part of the build. For example, when a concrete slab is poured, several contracted workers including masons, laborers, and other experts will come together to form, crawl, and finish the slab. Training your team to perform each of the essential functions of a concrete contractor is essential, and video can help!
Training videos can:
- Improve consistency in training.
- Reduce the number of failed inspections among your team.
- Improve training outcomes.
- Reduce training time without reducing training insights & knowledge.
An estimated 88% of professional businesses across a variety of industries are already utilizing training videos to their advantage. This could be key to your own growth & success, too!
Interview Videos for Concrete Contractors
Professionally produced, expert interview videos for concrete contractors can build up a strong sense of reputation in your industry so that your audience will look at you and your concrete business as experts in the field. In fact, interview videos build up audience connections for your business, establishing a sense of trust and commitment for your brand while humanizing your contracting firm so that your audience feels more comfortable working with you.
Show your expertise, build audience awareness, and increase the level of trust prospects have for your concrete contracting business with expert video interviews. These, and other forms of professional Video Production for Concrete Contractors, are all offered by Team Beverly Boy to help you grow your brand!
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