Video Production for Community Colleges

Community colleges have experienced rather steady loss in revenue over the past several years largely as a result of increased economic stability leading many would-be students to seeking full-time employment instead of attending school. Lower than average enrollment, and reduced demand at the community college level may have contributed to lower revenue in recent years, but this $63 billion dollar industry is expected to achieve an increase in revenue in the coming years thanks to tuition increases and the impacts of effective marketing expenditures. Video Production for Community Colleges can contribute to the anticipated increased revenue with these schools by providing increased awareness, boosted audience confidence, and additional admissions.

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For the 1,201 community colleges across the U.S. growing attendance and training both students & employees is a key purpose for video production that will directly influence revenue generation while minimizing resources required across the board. In fact, many community colleges will turn to video as the key basis for which they train the 552K workers that are employed at community colleges across the country and many more will use video marketing to boost awareness, increase admissions, and generate revenue through educational sales.

Beverly Boy Productions can help your community college grow online and offline by producing a variety of expert video types that will grow audience support, demand, and interest in your community college brand.

Promotional Videos for Community Colleges

Videos are ideal for sharing the story behind your community college and connecting with would-be students, their parents, and loved ones in order to generate admissions for your school. Promotional Video Production for Community Colleges largely focuses on promoting events, electives, activities, and the underlying culture of the community college and its educational offerings, but you can also use promotional videos to:

• Increase consumer attention & awareness for your college.
• Emotionally connect with students and deliver content that they will recall long-term.
• Deliver perceived-value to students and prospects in regards to your educational institution & learning opportunities.
• Offer clarity and key insights into the community college experience that will drive admissions & bring in tuition revenue for your school.

Viewers retain as much as 95% of the message that they see in a video, which is why 86% of businesses, including community colleges, are already using video marketing as a sales and promotional tool.

Marketing Videos for Community Colleges

Marketing videos are an important integration for your community college to drive up tuition income and boost admissions across your campus. People spend about one third of their time online watching videos, accounting for up to 100 minutes per day. If you’re not advertising or otherwise marketing your community college with video, you are potentially missing out on a huge consumer audience as well as the following benefits:

• Increased conversion rates including higher admissions and increased tuition.
• Improved search engine rankings and organic reach which is essential to connecting your college with prospective students & their families.
• Improved consumer trust in your educational offering.
• Increased leads for prospective students that could benefit from the community college setting.
• Increased social media engagement including shares, likes, and reach for your college.
• Enhanced brand engagement, recognition, and acceptance.

Marketing Video Production for Community Colleges is essential to reaching today’s generation of students that are most interested in video entertainment, learning, and communications online.

Training Videos for Community Colleges

Community colleges that choose to incorporate video-based training programs on their campus are fortunate enough to experience a wide range of benefits from this key decision in new student onboarding and in training new employees to be a part of the educational team. Training Video Production for Community Colleges can have several key benefits for the students, and the staff, that are part of the campus.

• Training videos:
• Increase productivity.
• Improve knowledge retention.
• Reduce training time.
• Make training accessible & flexible for all.
• Are easy to access & always available.
• Deliver an engaging & interactive training experience.

Students & staff enjoy learning in interactive environments that can be created with training videos making them the most chosen method of learning across many community college campuses.

Interview Videos for Community Colleges

Proving the merits of your community college and the educators on your campus can prove to be quite the challenge, but without trust from your prospects, students, and families, you’re going to struggle to build up attendance and tuition revenue for your college campus. Interview videos, including expert interviews that include one-on-on discussions with your key leaders, campus professionals, educators, and students can improve overall trust & commitment among prospects and their loved ones in regards to your community college.

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At Beverly Boy Productions we believe that expert interview videos, as well as the production of promotional & marketing videos, and the creation of video-based training programs are essential to growing your community college admissions & increasing tuition revenue for your campus. Give us a call to learn more about our expert services in Video Production for Community Colleges and the benefits that we can provide for your school.