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Average TV Commercial Cost Breakdown

Television commercials can be costly in various ways. There are the production costs and then there’s the actual cost involved with placing the commercial on television. Depending on when your commercial is seen, costs can range dramatically. Defining the average TV commercial cost breakdown requires a bit of assuming and a lot of variables. Things like total length and viewing location will also come into play.

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TV Commercial Production Cost Breakdown

Producing a TV commercial is something that requires a lot of different professionals and several working hands to deliver a professionally finished product. Television commercial production costs can easily range between $1,500 and $150,000 depending on several variables including length, equipment, special effects, graphics, and more.

When you hire a professional production crew like Beverly Boy Productions to create a TV commercial, you’re hiring multiple professionals including a Producer, a Director, camera crews, editors, and several others.

Capturing a Beauty Commercial

TV commercial production cost breakdowns are as follows for each crew member:

  • Film Director – >$250 per hour
  • Script Writer – >$150 per hour
  • Cameraman – >$400 per hour
  • Editor – >$175 per hour
  • Actors – >$500 per hour
  • Equipment – up to 100s per hour
  • Studio Shooting – up to $400 per hour
  • Narrator – >$400 per hour
  • Audio Files – up to $1000
  • Video Rendering – up to $75 per hour
  • B-Roll – expect to pay a percentage between 10 and 50% of your total cost
  • Miscellaneous Fees – can cost very little up to 1000s extra

TV Commercial Cost Breakdown for Broadcasting

BBP broadcast room

Next, you’ve got costs associated with broadcasting your television commercial. Breaking down the total cost involved in broadcasting your television commercial requires an evaluation of your business objectives as well as an understanding of exactly what it is you wish to achieve with your video commercial advertising time. Naturally, television broadcasting can vary in cost based on many variables such as the time slot, the length of the time slot, and how frequently you show the commercial.

The average cost to broadcast a television commercial may be as low as about $5 per 1000 average viewers in a medium-sized business market if showing a 30-second television commercial, or it could be as high as about $120K for a commercial that is being broadcast on national television. Local advertising may be achieved for several hundred dollars and national is expected to be several tens of thousands or more.

The following factors influence your broadcasting costs:

  • The size and scope of the audience.
  • The length of your commercial.
  • The timing of your television spot.

To learn more about the average TV commercial cost breakdown, or to find out if television commercial advertising is right for your business, give Beverly Boy Productions a call.