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5 Tips for Hiring an Explainer Animation Agency

The use of video to promote your products or services is a growing trend that as many as 85% of businesses are already on board with. Whether you’re totally new to the idea of animated video production or you’re an experienced video marketer follow these essential tips.

Motion Graphics Explainer Video

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Explainer animation agency can help you to bring on a professional that will help you produce animated content for your brand. Before you go out and start researching explainer animation agencies, first, consider what it is you’re looking to produce. What is an animated video?

Animated Video Production

Animated video production involves the use of various forms of animation to deliver educational content. Animated videos typically deliver short, engaging, footage that helps the viewer to connect and understand a key concept.

In the simplest format, animated video content can be produced using a whiteboard style animation that outlines key characters and important topic explanations.

In the most complex format, animated videos can use computer graphics and complex footage that explains scientific concepts and complex theories in visual detail.

2d animation artist

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Hiring an Explainer Animation Agency

Hiring an explainer animation agency involves first getting to know the various forms of animation and types of animated videos that can be produced as well as the skill sets required to produce each style or type of video.

Animated videos are often produced using one of the following styles of animation:

-2D animation

-3D animation

-Stop motion

-Motion graphics

-Hand-drawn animation

The style of animation that’s ideal for your video will depend on a variety of factors including your:

-Budget

-Timeframe

-Expertise

Style and tone

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Selecting an Explainer Animation Agency

Hiring an explainer animation agency to produce content for your business requires finding the right agency or individual for your brand. How do you know you’ve found an agency that’s right for your needs?

You sort through the many options, check portfolios, and make calls to past clients to find out if they were satisfied with the production process. Then you take your own steps to interview and hire the explainer animation agency that’s right for your production.

Consider the following tips:

Check the portfolio. Make sure it’s a good example of what you might like produced for your brand.

Check reviews and call past clients. You want to see they have positive reviews on Google, LinkedIn, or other social media profiles and you want to ask past clients if they were satisfied with the work.

Compare budgets and expense expectations. You need a company that’s going to align the budget with your estimates. There’s no use hiring an explainer animation agency that you can’t afford.

Ask them to tell a story. You absolutely do not want to hire an agency that doesn’t have masters in the art of storytelling. This is vital

Interview them and make sure you feel good about the process. You don’t want to consider hiring an explainer animation agency that you feel disconnected with from the start. 

Want to hire a professional explainer animation agency that will work with you from start to finish. Give Beverly Boy Productions a call today!