Branded Video Marketing Tips for Skyrocketing Conversions
When it comes to finding ways that you can utilize branded video marketing to increase your conversions there are almost endless opportunities. At each stage of the sales funnel there are steps that you can take in order to increase revenue for your business or brand. From the very beginning of the sales funnel, where you’re branded video marketing efforts are all about building awareness until the very end of the funnel where the focus is on repeat purchases, brand loyalty and advocacy for your business, we’ve got a list of tips to help you out.
What is the Marketing Funnel?
If you want to skyrocket your conversions with branded video marketing, you’re going to have to know exactly what the marketing funnel is and how it directly impacts the promotion of your brand. The marketing funnel is essential a funnel view of how consumers move down through stages from awareness, to consideration, to preference, purchase and then ultimately becoming loyal brand representatives or advocates.
Each stage of the marketing funnel has a purpose and the branded video content that you produce should be unique to the stage of the funnel that you are targeting. Consider the following:
- Top of the funnel content is used to attract the community to your brand and build awareness.
- Next in line, content is used to engage those that you have attracted to help them understand your brand.
- Further down the funnel you’re educating those who are committed to your brand.
- At the bottom of the funnel you convert committed followers into customers.
- Post-conversion, the focus is on helping customers to remember the core purposes and points of your brand and to share those details with others.
Increasing Conversions Top of the Funnel
Your branded video marketing begins with creating audience awareness around your business or brand. This is your opportunity to focus on increasing conversions at the top of the funnel, were you’re able to reach the widest audience with the most generalized, branded video content. But don’t take this to be “easy,” there’s definitely more to it than just posting random content.
Increasing conversions at the top of the funnel in the awareness stage is all about keeping your audience coming back to learn more about your brand. This means you must create videos that:
- Are exciting and engaging.
- Are interesting to your target audience.
- Will result in audience sharing through social networking.
As you focus on bringing your audience back over and over again, you’re going to soon realize what types of video content are most important to your audience and where you can afford to focus less effort for your brand.
Purchase Price for Book to Film Rights
Generally speaking, the price that a production company will be willing to pay you for your book to film adaptation rights is about 2-3 percent of the production budget.
So, say the production company has a budget of $10M to produce your book adaptation. That’s considering you have an incredibly popular book like a NY Times Bestseller. Then you’ll be offered 2-3% or $200,000 on the first day of principle photography.
However, most of the time the agreement will also consider a cap. Perhaps the budget is $10M but the cap for rights to the book is set to $225,000.
That means, even if the film budget increases, to say $100M? You’re still only going to get $225,000 for the rights, which is still a rather substantial amount of money.
Amount Difference
Keep in mind though. The amount provided to authors for film rights to adapt a book that is going to be broadcast on television will be a lot lower than that which would be turned into a feature movie.
Rights for basic cable will likely be in the range of between $25,000 and $50,000. Depending on whether we’re talking about a single episode or cable movie, or a series.
So, how much do book authors receive for film rights? It really depends on the book and the negotiations that are made, as well as on the production budget.
Different rights will come with different expenses and a higher budget could lead to a higher reward for the author.
Branded Video Marketing Tips for Skyrocketing Conversions
As an author, you might be pleasantly surprised if a production company were to approach you with the idea of producing your book into a movie. The authors of copyrighted books often give permission to filmmakers to produce adaptations of their book on film, but at what cost? How much do book authors receive for film rights on average?
This is a question that is almost certain to come to mind if you’ve been approached by a producer that is interested in adapting your book to film. So what do you charge? What is your literary work worth to you?
Selling a Book for Film Rights
Before you move forward with the sale of a book and provide film rights to a producer, you’re going to have to understand your rights and what you’re giving up.
The producer might ask for an “option” which represents an agreement between you, the author, and the producer. This reserves the right for them to make your book into a film or television show during a specified length of time.
A standard option is generally 18 months with the right to renew.
Option Agreements
Under an option agreement, you get paid for the right to produce your book into a film. Regardless of whether the production company is able to secure funding and actually move forward with the production. Basically, you benefit regardless.
An option will generally start at about $500 for the author and it could go up to $5000 which is actually a really good deal.
However, in answering the question, “how much do book authors receive for film rights?” the reality is, there’s no real way for us to average it out.
Because it all really depends on how badly the production company wants the rights to produce the adaptation and how interested the author is in making a deal.
Purchase Price for Book to Film Rights
Generally speaking, the price that a production company will be willing to pay you for your book to film adaptation rights is about 2-3 percent of the production budget.
So, say the production company has a budget of $10M to produce your book adaptation. That’s considering you have an incredibly popular book like a NY Times Bestseller. Then you’ll be offered 2-3% or $200,000 on the first day of principle photography.
However, most of the time the agreement will also consider a cap. Perhaps the budget is $10M but the cap for rights to the book is set to $225,000.
That means, even if the film budget increases, to say $100M? You’re still only going to get $225,000 for the rights, which is still a rather substantial amount of money.
Amount Difference
Keep in mind though. The amount provided to authors for film rights to adapt a book that is going to be broadcast on television will be a lot lower than that which would be turned into a feature movie.
Rights for basic cable will likely be in the range of between $25,000 and $50,000. Depending on whether we’re talking about a single episode or cable movie, or a series.
The Takeaway
So, how much do book authors receive for film rights? It really depends on the book and the negotiations that are made, as well as on the production budget.
Different rights will come with different expenses and a higher budget could lead to a higher reward for the author.
