5 Tips for Producing a Commercial that Converts
Every business needs a way of encouraging consumers to purchase their products or services. Commercials represent one of the many steps that businesses and brands use to encourage consumer behavior. Producing an advertisement for your business or brand requires investment into thoroughly understanding your audience.
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Along with that, follow these 5 tips for producing a commercial that converts.
1. Build the Connection
A powerful emotional connection is almost certain to lead to a commercial that your audience will appreciate and be more likely to follow. Relatable television advertisements can help a viewer to feel nostalgic, relaxed, or otherwise connected to your brand. Helping viewers to feel a connection when they see your commercial may encourage them to take action.
2. Create a Positive Association with your Brand
Producing a commercial that converts is all about generating a positive association between your advert, your audience, and your brand. One of the best ways to do this is to make your audience laugh. Laughing is good medicine, and it’s powerful when it comes to building ad appeal within a broad audience. An audience that laughs at your ad will connect or associate that happiness to your commercial and your company as a whole.
3. Go in Strong
You’ve only got a few short seconds to capture the attention of your audience and connect with them–you’ve got to come in hot! Do whatever it takes to connect, relate, and engage your audience right from the start of your commercial so that they’ll stick around for the rest of the advert. Once you’ve captured the attention of your audience, you’ll need to finish telling your story in a very short duration of time–keep it simple.
4. Be Relative
The more your audience can relate to your commercial, the more likely they will be to convert and take action. Producing a commercial that depicts a real-life situation that your viewers can relate with will be more likely to convert than an advert that is difficult to relate to or hard to connect with.
5. Provoke Positivity
If you really want to start producing commercials that will convert, you need to focus on how you can deliver positivity to your viewers. You certainly don’t want viewers to walk away feeling like they should have gotten more or that they could have better spent their time doing something else. Positive subjects can be developed even in situations where a commercial is addressing a difficult situation, such as funerals or something similar. Just make sure that you’re producing a commercial that shows the viewer how much easier or better their life will be if they take action.
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Ready to start producing commercials that convert? Give Beverly Boy Productions a call at 888-462-7808!