- 23 years in business
- 25k videos produced
- 24 hour customer service
For more than 20 years, our Totowa, NJ TV commercial production company has assisted brands—from budding enterprises near the Crowne Plaza Fairfield-Totowa Ballroom to established leaders in the region—achieve visibility amidst the area’s dynamic atmosphere. We create impactful 15-, 30-, and 60-second spots that guarantee to shine on primetime television and leading OTT platforms.
If you’re looking for a Totowa, New Jersey TV commercial production team that merges top-tier creative talent with essential local know-how, you’ve found the perfect partner.
Once your spot is finalized, you can broadcast it throughout the Totowa, NJ region via cable services like Comcast or Verizon Fios, or place it with local networks such as WNBC (NBC) and WNYW (FOX). Our team is ready to assist you in navigating the intricacies with television channels to ensure your commercial is aired properly.
From encoding specifications and closed-captioning to traffic delivery and network approvals, we manage the technical and logistical aspects that ensure your advertisement runs efficiently, without delays. With Totowa giving you reach to a diverse audience across the region—and even beyond with connected devices—this is exposure you don’t want to forgo.
We offer a wide array of solutions for your project if you choose to film your TV spot in Totowa. Utilizing industry-leading cameras such as Canon and RED, coupled with skilled crews, we are ready to capture your commercial in breathtaking HD or 4K quality.
We also provide aerial videography with drones to present Totowa’s landscape and venues from a unique perspective. Whether filming indoors, outdoors, or on a green screen in a local studio, we customize each production to align with your specifications.
From a sharp 30-second call-to-action to a captivating 2-minute direct-response segment, our editors handle it all with expertise. We produce everything from 15- and 30-second broadcast ads to 60-second brand narratives and 90-second DRTV or infomercial-style spots, along with OTT-compliant cut-downs like 6- to 10-second bumpers.
Each project is meticulously edited, color-graded, and provided as ProRes and H.264 masters, along with social-media-optimized versions for peak shareability. You will receive both a broadcast-quality master and a web-ready file, allowing you to effortlessly present your commercial on social media, your website, or anywhere your target audience may be found.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Totowa HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Totowa, NJ campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Totowa shoot stays compliant.
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