Video Production for Beauty, Cosmetics & Fragrance Stores
Beauty, cosmetics & fragrance stores are seeing increasing opportunities for growth online via e-commerce platforms, and those that choose to remain solely brick-and-mortar based are likely to feel the threat of fast-growing competition online. The beauty & cosmetic industry, as a whole, is a $29 billion dollar market that continues to expand nationally, but distribution of products via brick and mortar locations lacking ecommerce purchase opportunities could jeopardize store growth for major retailers.
Video Production for Beauty, Cosmetics & Fragrance Stores must focus on leveraging market demand to voice consumer-centric messaging that drives interest, builds trust, and creates brand loyalty amid consumers.
There are an estimated 126K businesses operating in the beauty, cosmetics & fragrance stores industry including big brands like Ulta, Sephora USA, and Zara Beauty as well as many smaller businesses across the country. These brick and mortar businesses often have e-commerce counterparts that provide the same in-store product availability online. Stores offer a wide mix of haircare products, skincare products, cosmetics, nail care products, and toiletries as well as perfumes.
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At Beverly Boy Productions we provide a wide range of video production services for beauty, cosmetics & fragrance stores including marketing and promotional videos, training videos, and expert interview videos which drive consumer confidence & increase conversions in-store and online.
Promotional Videos for Beauty, Cosmetics & Fragrance Stores
Promotional Video Production for Beauty, Cosmetics & Fragrance Stores focuses largely on building up audience knowledge of products, services, and promotions that are offered by a beauty brand. Many brands choose to utilize short, highly engaging promotional videos that highlight product use, user-specific reviews, and how-to videos which highlight various beauty brand techniques to engage the consumer and pique interest in the brand.
Promo videos are often shared on social media where community building has shed new light on beauty, cosmetics & fragrance stores in ways that no other form of advertising since in-home consultations has been able to achieve. Consider promoting your products, free offers, trials, and unique services as a way of driving consumer interest and drawing customers into your brick and mortar storefronts or online brands.
Marketing Videos for Beauty, Cosmetics & Fragrance Stores
Marketing your beauty business or your cosmetic or fragrance store with video is really an essential practice, particularly if you intend to promote your brand online where 83% of all consumer traffic is video based. Video marketing brings your campaigns, ideas, and creativity to life. Marketing Video Production for Beauty, Cosmetics & Fragrance Stores can:
-Increase brand awareness by up to 70% or more.
-Drive increased traffic to your website and storefront by 51% or more.
-Boost sales both online and offline by 34% or more.
As a business owner, the decision to utilize video marketing to increase audience attention, attract and convert new customers, and retain your existing customer base is invaluable. Customers love video, and your brand will benefit from:
-Greater social visibility.
-Increased exposure and engagement.
-Stronger brand visibility and recognition.
-A humanized approach to reaching your core audience.
-Increased sales & conversions.
There’s no better time to get started with video marketing than right now!
Training Videos for Beauty, Cosmetics & Fragrance Stores
Retail of any sort, especially beauty, cosmetics & fragrance stores can be extremely competitive environments for workers and the turnover rate is quite high. Poor training is often at the root of employee turnover where as many as 93% of employees have stated they would stay with a company longer if the company was invested in them and their careers. That’s where training videos come in.
Training Video Production for Beauty, Cosmetics & Fragrance Stores can:
-Help to keep training costs down by providing a one-and-done training program.
-Improve employee engagement with training and increase employee retention.
-Provide a versatile, and flexible, training opportunity that is always available, anywhere, anytime.
-Offer a measurable training experience that management can easily see who has engaged & who hasn’t.
-Improve onboarding and internal operations for employees and staff without adding time to the training schedule.
Save money, save time, and train your team the right way with professionally produced training videos that highlight all of the important details of becoming a member of your team.
Interview Videos for Beauty, Cosmetics & Fragrance Stores
In today’s beauty, cosmetics & fragrance stores, there’s nothing more important than becoming an industry leader, someone that consumers turn to for answers, help, and instructions on how-to utilize products and benefit from them. The beauty industry is saturated with thought leaders, but that doesn’t mean your beauty, cosmetics, or fragrance business cannot position itself as an industry authority.
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Interview videos for beauty, cosmetics, & fragrance stores can help you position your store as an industry leader and authority on the products you sell and the outcomes you promote. Professionally filmed interviews with your experts build credibility and help your audience to view you as the go-to source for information.
This results in increased conversions & sales of your products and services. it’s all in how we utilize Video Production for Beauty, Cosmetics & Fragrance Stores to position your brand for success both online and offline, too!
