How to Write a Treatment for a Commercial
Commercials are an integral element to any advertising campaign and theyâre increasingly popular . They are found in YouTube videos, on websites, and on a variety of social media platforms including Facebook, TikTok, and LinkedIn. A great commercial treatment is going to sell your idea while explaining in key detail just how you intend to sell […]
What is Vertical Integration in Film?
In business, the term vertical integration is frequently used to describe businesses in which two or more stages of production usually operated by separate individually-owned companies are instead owned and operated by the same parent company to provide economies of scale. The term vertical integration represents the combination of two or more individual stages of production. […]
What is Transnational Cinema?
What is Transnational Cinema? A relatively new scholarly interest group which is devoted to the study of films which push beyond the boundaries of a particular nationality to include the competing theories or tendencies of more than one single nation or conceptual approach. Transnational Cinemas were proposed in November 2012 and have since become a […]
What is Third Cinema?
Various film theories and study styles exist to guide the representation of film projects and how they are studied. In fact, throughout the film industry there are many different styles and studies of film movements and aesthetics including third cinema. But what is Third Cinema in film? And what does it even mean? WHAT IS […]
How Does an Audience Process Visual and Sound Elements in a Film?
The use of visuals and sound paired together on screen has the power to evoke strong emotional responses and deep connections among the audience. Although audience perception and processing of film elements can vary greatly based on many different factors. The emphasis between whatâs visible on screen and what the audience hears can have a […]
Match on Action: A Film Definition and Editing Technique
Audiences love to see films that have a lot of action and great transitions between scenes. But connecting these scenes in a way that allows for the most cohesive and seamless transition can be challenging. Filmmakers frequently use the match cut, also called the match on action, to achieve a seamless narrative in films. In […]
What is Mickey Mousing in Film Music?
In the film industry there are always unique terms that describe various techniques and traditions that’re evolving over many years of film creation. The term âMickey Mousingâ is one in use in a variety of scenarios. To describe a particular technique of synchronizing music with actions on the screen. But exactly what is âMickey Mousingâ […]
The Miniature Effect: Using Miniature Models in Film to Create the Impossible
Have you ever watched a film and wondered how the filmmaker managed to produce such an amazing scene? While filmmakers have long been masters of creating illusion and imaginary images on screen. There are just some scenes that make you wonder â how? Just how could that be possible? Itâs the miniature effect. Otherwise more […]
What is Naturalistic Acting in Film?
Frequently the result of improvising, naturalistic acting in film captures a natural style in which the audience senses that what is taking place within the film is real or otherwise unrehearsed. Naturalistic acting can be of use in a variety of different settings or situations. But it tends to come out through improvisation as a […]
What is Suturing in Film?
What is Suturing in Film? Throughout the filmmaking process various techniques are used to suture the audience into the movie, but what is suturing in film? How is it that filmmakers are able to suture the audience into the film in such a way that their imagination is positioned for them to enter the narrative […]