What is an Art Director
Art Directors are responsible for a wide range of production projects specifically related to the artistic design of the film. They act as project managers for the Art Department ensuring that the Production Designer’s creative vision for each location and film set is carried out in a timely manner. The Art Director will help to […]
Film Crew Hierarchy: A List of Film Crew Positions & Roles
Film crew production teams are large, coordinated groups that consist of several different film crew members, each holding specific film crew positions, responsible for various roles on and off the set. When working anywhere in video production, one of the most challenging tasks early on is understanding the film crew hierarchy and related film crew […]
What is Ideology in Film?
Think about any you’ve watched and the influence that characters and their ideals have on the audience’s interpretation of them. Ideology in film is frequently referred to as the body of ideas. Which reflect the individual social needs of a group, class, culture, or individual within the story. But what is ideology in film exactly? And […]
What Are Some Examples of Media Convergence?
As industries advance and technology gains take place there are often instances of media convergence or technological convergence. In which previously distinct media technologies merge together with other platforms. Media convergence can also occur in the business world, particularly in the film industry, when different communications companies merge. Or otherwise, integrate their ownership with other […]
Kansas City Film Outlook: Lights, Lanes and LED Walls
Kansas City video production speeds into late October with marquee festivals, fresh virtual-production space and multi-day traffic detours all vying for attention. The roundup below details the verifiable developments crews need between Oct 15 and 29. Festival Highlights Kansas City Japanese Film Festival screens Princess Mononoke and Weathering with You at Alamo Drafthouse on Oct […]
Video Production for Convenience Stores in the US
Video Production for Convenience Stores in the US Convenience stores play a vital role in the American retail landscape, offering quick shopping solutions tailored to busy lifestyles. These establishments serve a wide range of customers by providing essential goods such as snacks, beverages, and everyday necessities. As a segment of the retail industry that is […]
Los Angeles Film Outlook
Los Angeles Film Outlook Los Angeles video production outfits will navigate a dense slate of festivals, concerts and policy shifts over the next two weeks, all of which ripple through crew demand, equipment rentals and location access. Festival Surge Dominates the Calendar These clustered dates compress booking timelines for projectionists, translators and social-media crews, prompting […]
How much does it cost to produce a commercial in Buena Park?
How much does it cost to produce a commercial in Buena Park? How much does it cost to produce a commercial in Buena Park? We know that there is no quick answer to this question but the reality is that at the end of the day, the final TV commercial production cost is based on what you need. Whether you are looking to air your commercial on local cable through DIRECTV or Spectrum, or local Buena Park broadcast affiliates like KCBS […]
How much does it cost to produce a commercial in Bentonville?
How much does it cost to produce a commercial in Bentonville? We get this answer on a regular basis, but the reality is that the TV commercial production cost is determined by what our clients are looking for. Whether you are looking to air your commercial on local cable through Cox or DIRECTV, or local […]
3 Inexpensive Video Lighting Hacks to Try in 2026
Who said bringing your video lighting up to a somewhat professional level has to cost a fortune? It’s just not true and it’s certainly unnecessary! With these inexpensive video lighting hacks you’ll be directing your light in just the right way and at just the right amount in no time. These lighting hacks are a […]