- 23 years in business
- 25k videos produced
- 24 hour customer service
For over two decades, our Springfield, IL TV commercial production company has assisted brands—from budding ventures to prominent Fortune 500 entities—navigate the distinctive vibrancy of the city. We create engaging 15-, 30-, and 60-second spots that are primed for not only traditional TV but also today’s leading OTT platforms, making locations like the Illinois State Capitol a fantastic backdrop for your materials.
If you’re in search of a Springfield, Illinois TV commercial production team that merges high-end creative skills with local insights, your quest ends here, with the iconic Downtown Springfield Historic Business District serving as an ideal setting for your next project.
Once your spot is finalized, it can be aired throughout the Springfield, IL region via cable services like Mediacom or Spectrum, or distributed through local affiliates such as WICS/WRSP (ABC), FOX Illinois, and WCIA (CBS) Springfield. Our experienced team is here to guide you through the complexities of coordinating with television networks to ensure your commercial is broadcast effectively.
We manage all aspects of the technical and logistical criteria necessary for your ad to run without interruptions, including encoding specifications, closed-captioning, traffic delivery, and network approvals. With Springfield’s reach extending to thousands in the region—and even more across connected devices—this is an opportunity for visibility that you should not overlook.
Our team can provide numerous solutions for your project if you opt to film your TV spot in Springfield, Illinois. Equipped with industry-leading cameras such as Canon and RED and seasoned crews, we ensure your ad is filmed in breathtaking HD or 4K quality.
We also offer thrilling aerial videography using drones to capture Springfield’s landscapes, historical sites, or your specific venue from a unique perspective. Whether the shoot takes place indoors, outdoors, or in a green screen studio, we customize every production according to your needs.
From concise 30-second calls-to-action to dynamic 2-minute direct-response segments, our editors are prepared to manage every detail. We deliver a variety of content, including engaging 15- and 30-second broadcast ads, 60-second brand narratives, and 90-second DRTV or infomercial-style pieces, along with OTT-friendly cut-downs like 6- to 10-second bumpers.
Every project is meticulously edited and colour-graded, provided as both ProRes and H.264 masters, along with social media-optimized versions for broad shareability. You’ll receive not only a broadcast-quality master, but also a web-ready file that allows seamless showcasing of your commercial on social media, your website, or any other platform where your audience interacts.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Springfield HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Springfield, IL campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Springfield shoot stays compliant.
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