- 23 years in business
- 25k videos produced
- 24 hour customer service
For over 20 years, our Rutherford, NJ TV commercial production company has supported brands—from budding ventures in areas like Park Avenue Business District to established leaders—stand out amidst the vibrancy of the region. We craft captivating 15-, 30-, and 60-second spots specifically designed to shine on primetime television as well as leading OTT platforms.
If you’re looking for a Rutherford, NJ TV commercial production team that merges top-tier creative skills with valuable local insights, you have found the right partner.
Upon completion of your spot, you can air it throughout the Rutherford, NJ region on cable providers like Optimum or Verizon Fios, or distribute it through local affiliates such as WNBC (NBC), WABC (ABC), and CBS New York.
Our team is ready to assist you in navigating the process with television networks to guarantee that your commercial is aired. From encoding specifications and closed-captioning to traffic delivery and network approvals, we manage the technical and logistical components that ensure your advertisement runs seamlessly, without any delays. With Rutherford providing access to countless viewers across the NJ region—and even more on smart devices—this is visibility you definitely don’t want to overlook.
There are numerous solutions we can offer for your project if you choose to shoot your TV spot in Rutherford, New Jersey. With industry-leading cameras such as Canon and RED, coupled with skilled crews, we are equipped to film your advertisement in breathtaking HD or 4K. We also provide dynamic aerial videography with drones to highlight Rutherford’s landmarks, parks, or your chosen venue from above.
We employ seasoned directors of photography, gaffers, and Rutherford-based television commercial experts—even for half-day shoots. Want a cinematic aesthetic? We can deliver that using track and dolly systems, jibs, Steadicams, or gimbals. Interested in costs? Our team is prepared to guide you through every detail.
From a sharp 30-second call-to-action to an engaging 2-minute direct-response segment, our talented editors are capable of managing it all. We create a variety of content including 15- and 30-second broadcast ads, 60-second brand narratives, and 90-second DRTV or infomercial-style spots, in addition to OTT-friendly cut-downs like 6- to 10-second bumpers. Every project is meticulously edited, color-graded, and delivered as ProRes and H.264 masters, along with versions optimized for social media to maximize shareability.
You receive both a broadcast-quality master and a web-ready file, allowing you to effortlessly showcase your commercial on social media, your website, or anywhere else your target audience engages. With our streamlined workflow, your promotional video production is consistently ready to create an impact, wherever it is viewed.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Rutherford HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Rutherford, NJ campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Rutherford shoot stays compliant.
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