Video Production for the Retirement Community Industry in Denver
The retirement community industry generates over $75 billion and employs over 1,000,000 personnel. Now, considering the expected economic comeback post-COVID 19, there might be an increasing need for retirement communities. If you want to position your company to excel above the competition, an effective marketing campaign is essential for targeted marketing. With comparison to other forms of advertising, Video Production for the Retirement Community Industry in Denver is a critical consideration for the 50,000+ nursing homes across the U.S. Our video services are also available in surrounding cities like Wheat Ridge, Lakewood, Commerce City, and Englewood.
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Video production is a service that has proven to contribute to an effective marketing strategy for retirement communities. This service enables your company to attract potential residents while retaining current ones. At Beverly Boy Productions, we work with Denver retirement homes to come up with powerful promotional videos, case study videos, care-givers interview videos, and reassurance pieces. Through creative video production services, our team can show the world the transparency of your retirement homes and how you impact families. This results in engaging your audience by creating pieces that potential families can relate to, allowing you to be on your way to attaining the marketing goals of your company.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is key in reaching out to new residents. With promotional videos keeping your company in the purview of your audience, it is easy for anyone who is seeking for a retirement home to consider your services because of your brand awareness campaigns. Promotional Video Production for the Retirement Community Industry in Denver can be used to inform potential residents about the amenities at your facility. These videos are also more convenient than visiting the home in-person.
Promotional videos for retirement communities bring about positive results when they are short and captivating. TV’s are used for advertising, and while they indeed work, most brands distribute promotional videos across online platforms such as the home’s website, social media pages, YouTube, and email. These are channels where prospecting residents can easily see your videos and act on your message. The average internet user spends nearly two and a half hours on social media. Your company can take advantage of this by uploading useful videos on social media platforms. In conclusion, a brief but effective promotional video on your social media page could increase engagement, draw in new residents, and efficiently outrank local caregiving homes in your state. We also provide video services in nearby counties like Arapahoe County, Broomfield County, Denver County, and Douglas County.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Denver is an excellent service for this industry. With over 82% of the internet consisting of video content and live streaming, this makes it more of a reason for your company to produce effective videos that show the unique aspects of your retirement community homes.
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Whether your retirement industry is a continuing care community, a nursing home, a village, or a retirement home, video marketing is an exceptional way to help families find your business. Some of the many benefits of video marketing include:
● Spreading the word about their business, brand, products, or services
● Establishes the business as an authority in the retirement community industry
● Increases brand authenticity, building trust and credibility with clients
● Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing provides highlights of your retirement community in a unique way. These videos are an appealing way to show potential residents an overview of your homes before they decide to contact your facility.
Video Production for the Retirement Community Industry in Denver will ensure families who are in search of a trusting community make a good decision in choosing your facility, since this is a big decision for them. If you want to successfully produce a professional marketing video for your retirement community, you’ll need to hire a professional team to help with that. These videos can be remolded and used for different purposes by your company, not only now, but also for the marketing of your retirement community in future.
This type of video content will also help prospecting residents determine the type of retirement community and senior living options they need, which include:
Age-restricted communities
Independent Living
Continuing Care
Assisted Living
Nursing Homes and Skilled Nursing Facilities
Continuing care
Convalescent home
Convalescent hospital
Old folks’ home
Retirement facility
Training Videos for the Retirement Community Industry
Training in the retirement community industry is a process that ensures your retirement community operates efficiently. New senior care professionals require caregiving training programs to help them prepare for their roles better. At Beverly Boy, we come in to create personalized training videos that forego the challenges of traditional in-person training. When you look at training costs, producing training videos is more economical and convenient for retirement homes that are also looking to upgrade the skills of their senior care professionals.
Indeed, training videos:
● Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
●Videos are an easy and accessible way to engage your senior care professionals while keeping training consistent throughout your business.
Video Production for the Retirement Community Industry in Denver can craft training videos that counsel prospective senior care professionals on which type of senior care facility options they may be willing to undertake. Examples include:
Independent Living
Residential Care Homes
Respite Services
Assisted Living
Memory Care
Skilled Nursing
Retirement Community
Interview Videos for the Retirement Community Industry
Interview videos for the retirement community industry mainly consists of two kinds of interview videos. Expert interview videos for retirement communities share the viewpoint of your care-providers on how they cater to the residents in the facility. On the other hand, customer interviews are videos that use sincere experiences of residents that tug on the hearts of prospecting residents and families. Our video services are also available in 80014, 80123, 80204, 80208, or 80211.
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Both of these types of videos can grow your online footprint in order to build credibility for your retirement homes. They are also useful in ensuring that the audience understands the services offered to families that reside in your facility. The videos showcase professionals informing families and prospective residents about your retirement homes in a way that they can relate to. If you’re interested in introducing your senior care professionals, or sharing real experiences of your residents to your target audience, interview Video Production for the Retirement Community Industry in Denver is a reliable way to help your senior care facility become a trusted retirement home in this industry.
