Video Production for the Retirement Community Industry in Chicago
The retirement community industry generates over $75 billion and works with over 1,000,000 personnel. Those numbers can increase for retirement communities if you consider the anticipated post-COVID 19 economic rebound and the increase in the number of senior citizens. As a retirement community, if you want to put yourself in a position to succeed against your competition, then what you need is an effective marketing campaign. Video Production for the Retirement Community Industry in Chicago should be considered by the 50,000+ nursing homes across the U.S. We also offer professional video service to caregiving homes in nearby cities like Cicero, Oak Park, Berwyn, and Forest Park.
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Compared to other forms of marketing media, video marketing is an effective marketing strategy for retirement communities. It allows you to engage with potential residents while retaining your current residents. At Beverly Boy Productions, we liaise with Chicago retirement homes to create powerful promotional videos, as well as both staff and resident interview videos. Through these videos, our team shows the world the services that your nursing home offers and the impact you have had on various families. These videos engage your target audience allowing you to reach your marketing goals.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is crucial to attracting new residents. Promotional Video Production for the Retirement Community Industry in Chicago keeps you in the spotlight, therefore, boosting engagement with your target audience, and increasing their interest in knowing more about your community and how they can become a paying customer.
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Promotional videos for retirement communities are brief and captivating. While they do indeed work for television commercials, most brands distribute promotional videos across their online platforms which include; your own business website, social media pages and email campaigns. The average internet user worldwide spends nearly two and a half hours on social media, share your videos on any social media platform and expect your target audience to watch your content when they browse on Facebook, Instagram, and others. Our video services are also available in surrounding counties like Lake County, Kane County, McHenry County, DuPage County, and Will County.
Marketing Videos for the Retirement Community Industry
With over 82% of the internet consisting of video content, video Production for the Retirement Community Industry in Chicago provides a chance for retirement homes to create captivating videos that can boost their reach to their right target audience online.
Video marketing is an excellent way to help families find your business, whether you are a continuing care community, a nursing home, a village, or something entirely different. Some of the many benefits of video marketing include:
● Spreading the word about their business, brand, products, or services
● Establishes the business as an authority in the retirement community industry
● Increases brand authenticity, building trust and credibility with clients
● Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing is also a unique way to build trust with your audience, inform potential residents about your services, and share the uniqueness of your senior care services across different platforms, from social media to your own website.
Video Production for the Retirement Community Industry in Chicago is an effective marketing strategy that will help families who are in search of a trusting community to entrust their elder family member to reside in your retirement community, without any regrets. At Beverly Boy, we produce a professional marketing video that will help bring in new families as well as retain the families you serve in your retirement community.
This type of visual content will also give more details on the type of retirement community and senior living options that you offer, which can include:
Age-restricted communities
Independent Living
Continuing Care
Assisted Living
Nursing Homes and Skilled Nursing Facilities
Continuing care
Convalescent home
Convalescent hospital
Old folks’ home
Retirement facility
Training Videos for the Retirement Community Industry
Keeping in mind that brand new senior care professionals may be hired, training in the retirement community industry is vital in keeping the wheels of your retirement home turning. Personalized training videos eliminate the problems that come with face to face training. They also allow owners of the retirement homes and staff to save time and money while improving the skills learned by the senior care professionals.
Indeed, training videos:
● Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are an easy and accessible way to train your senior care professionals, as you keep your way of doing things consistent throughout your community.
Training of prospective senior care professionals through video Production for the Retirement Community Industry in Chicago will help guide them to choose senior care facility options, like the ones listed below:
Independent Living
Residential Care Homes
Respite Services
Assisted Living
Memory Care
Skilled Nursing
Retirement Community
Interview Videos for the Retirement Community Industry
You probably think of job applications when you hear discussions about interview videos, but this is not the same as interview videos for the retirement community industry. They include different types of videos, such as, expert interviews and resident interviews. Expert interview videos for retirement communities are videos that share the perspective of your staff and retirement home leaders, whereas, resident interviews are another type of interview video that allow your targeted audience to hear what current residents have to say about your services and facility. Feel free to also hire our video services in 60007, 60131, 60603, 60607, or 60608.
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Both of these types of videos increase dependability for your facility, trust and understanding with your prospective customers. They share what professionals have to say about their relationship with the residents, as well as the experiences of families receiving your services. Use of interview Video Production for the Retirement Community Industry in Chicago is a way of adding a human touch to your marketing strategies, making your senior care facility approachable to a wider audience who are looking for senior care services.
