Why are Promo Videos for Brands so Important in 2024?
Promotional marketing content has long been important to brands regardless of their size, but what about Promo Videos for Brands? Now more than ever before, Promo Videos for Brands are an absolutely vital component to any marketing and advertising campaign, but why? Why is it that videos consume up to 82% of all internet search traffic? And what makes Promo Videos for Brands some of the most frequently shared styles of content across social media?
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If you’re entirely new to video marketing, you might be wondering, “Why are Promo Videos for Brands so important in 2024?” You’re certainly not alone! Clients often ask us what it is that makes video content so incredibly valuable to business owners, and at Team Beverly Boy we like to be thorough with our answers. That’s why we’ve come up with a list of reasons for brands, large and small, to consider the use of promo videos in a wide variety of their marketing and advertising campaigns.
So, if you really want to know why Promo Videos for Brands are so incredibly important in 2024, stick around – we’ve got the answers!
Show Rather than Tell
No other form of content has the power of storytelling the way a video does! Promo Videos for Brands provide a unique opportunity to show your audience exactly what you’re offering and why without any oversight or overlap. In fact, Promo Videos for Brands are incredibly important because they provide you with the opportunity to help your audience visualize your product offering from various angles. This allows consumers to make better decisions about your brand.
Consider this example of a promo video produced for GoPro which certainly allows the footage itself to do all the talking for the audience.
Consumers have Short Attention Spans
You’re probably wondering, what does this have to do with why Promo Videos for Brands are so important? But consider the fact that while consumer attention spans are just 8 seconds. Not only that, but when we watch video we retain about 95% of what we see compared to just 20% of what we read. A video could deliver a whole lot of information in just 8 seconds.
The average person can read 300 words per minute or 5 words per second. That means that we can read about 40 words in 8 seconds of which we will recall 20% for a total of 8 words recalled later on. According to a study by Dr. James McQuivey, each minute of video is worth 1.8 million words or about 30K words per second. Therefore, the average person will get the equivalent of 240K words of content if they watch an 8 second video of which they will later recall 95% for a total of 228,000 words.
Now think about what kind of point you can get across to your audience with 8 words versus 228K words! That’s the power of video and it’s why Promo Videos for Brands are so incredibly important in 2024!
Short-Form Video Content Sought by Consumers
Another major reason that Promo Videos for Brands are important is because consumers are seeking this type of content. They want this type of content to help them learn more about the brands they are interested in. In fact, Promo Videos for Brands are important because more consumers than ever before are looking for branded video content.
According to a Hub-spot study, 72% of customer actually prefer to learn about a business, product, or service through video over any other style or type of content. Many brands are finding that leveraging multimedia when possible is incredibly effective, especially when compared to the potential of incorporating large amounts of text instead.
Another study found that 85% of consumers want more video from the brands they follow or are interested in. If you’re not already using promo videos, your brand could be missing out on a ton of opportunity.
Videos are Shared More than Any Other Type of Content
Want more reasons why Promo Videos for Brands are so important? How about the fact that Promo Videos for Brands as well as other types or forms of video content are more frequently shared than any other type of content online. In fact, just check these statistics:
-720K hours of video are shared online each day as of 2024.
-People share video content with their friends twice as much as any other type of content.
-Video gets shared up to 1200% more often than any other type of content.
-92% of mobile consumers share videos with others.
-Social media videos get 12X more shares than text and images combined.
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So, why are Promo Videos for Brands so important in 2024? As you can see, there are a variety of potential reasons for videos to be important for your brand. While the use of video has the power to impact your audience much more deeply than any other form content, it also tends to be recalled more than any other type or style of content. Want more information about Promo Videos for Brands? Give Beverly Boy Productions a call!
