Video Production for the Golf Course and Country Club Industry

Golf courses and country clubs generate over $26 billion and consist of over 10,000 businesses in the U.S. It’s essential for golf courses and country clubs to remember that targeted marketing will remain crucial for continued brand growth amongst the rising competition. As one of those 10,000 businesses, highlighting your green and club’s amenities is critical. Thankfully, Video Production for Golf Courses & Country Clubs can bring your business into the spotlight and help you exceed your marketing and internal communication goals.

When you collaborate with Beverly Boy Productions, we make sure that your courses and clubs are best represented through top-quality video advertising. Training videos, promotional videos, and interview videos serve as a pathway to growth and expansion. Our team can bring first-rate marketing tools to your upcoming marketing campaign, bringing more golfers to your green and putting more “green” in your pocket.

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Promotional Videos for the Golf Course and Country Club Industry

Sharing what your country club provides your community is crucial in maintaining and growing your business. Things like promotional videos can keep your country club in the public eye and attract new customers to your club. Additionally, it interests your community and highlights what amenities you can offer individuals and families. Promotional video production for the golf course and country club industry targets your audience and captivates them, unlike other advertisement styles.

You see, promotional videos work by being short but effective. We see advertisements on public television and streaming services, but most brands distribute promotional videos across online platforms. These would be your social media outlets, email campaigns, and website. Something to keep in mind is that the average internet user spends an average of two and a half hours on social media and that statistic is only expected to increase over time. A short and powerful promotional video can improve engagement on your social media outlets, inform your community of your club, and invite new members and families to your facilities.

Marketing Videos for the Golf Course and Country Club Industry

With over 82% of the internet consisting of video content, Video Production for Golf Courses & Country Clubs is a phenomenal opportunity you do not want to miss out on.

Whether you’re a country club owner or marketing director, video marketing is an excellent way to help potential members find your business. Several benefits of video marketing include:

• Spreading the word about your business, brand, products, or services
• Establishing your business as an authority in the golf course and country club industry
• Increasing brand authenticity; building trust and credibility with clients
• Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)

Training Videos for the Golf Course and Country Club Industry

Competent training in the country club industry is critical in keeping your business thriving. Many concerns come with traditional in-person training, such as attendants or groundskeepers not being taught the same material and not being on the same page. Personalized training videos remove the worries that come with conventional training, allowing you as business leaders to save time and money while improving the learning outcomes of your club professionals.

Additionally, training videos:

• Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
• Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training, such as scheduled in-person training or written manuals
• Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective

Interview Videos for the Golf Course and Country Club Industry

You probably think of the job application process when you hear about interview videos. However, interview videos for country club amenities include videos that can genuinely highlight your club. For example, expert interview videos for country clubs are videos that can feature your industry’s leaders and directors. Member interviews are a different kind of interview video that shares what current club members have to say about your facility. 

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Both industry professional interviews and customer interviews can improve trust and credibility with future members. They share insight from experts and individuals they can relate to. Whether you’re interested in sharing your company’s leadership or what your community has to say about your club, interview Video Production for Golf Courses & Country Clubs is a fantastic strategy for your next marketing campaign.