Video Production for the Retirement Community Industry in Jersey City
The retirement community industry generates over $75 billion and it has over 1,000,000 personnel. With the current economic rebound, those numbers can easily rise for retirement communities. An effective marketing campaign helps you succeed and stand out among the competition. While other forms of advertisement are good, Video Production for the Retirement Community Industry in Jersey City is a crucial consideration for the 50,000+ nursing homes across the U.S. We also service Hoboken, Weehawken, Union City, and Secaucus.
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Video is a truly effective marketing strategy for retirement communities. It allows you to reach potential new residents while also retaining current ones. At Beverly Boy Productions, we work with Jersey City retirement homes to create powerful, intriguing promo videos, expert interview videos, and customer testimonials. Our team uses video to show the world all that your business offers and the impact you have on the families who trust you. This engages your audience and helps you reach your various marketing goals.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is crucial when you are trying to reach new residents. Promo videos keep you in the spotlight, and that makes current residents happy. Promotional Video Production for the Retirement Community Industry in Jersey City engages your audience, making it more likely for them to recognize your business as an expert in the field and return as a paying customer.
Promotional videos for retirement communities work by being concise and intriguing. They obviously work for TV, but many companies share promotional videos online, such as on a company’s website, social media profiles, in email campaigns, and other online spaces where your target market may be. The typical internet user spends almost two and a half hours on social media, and that number is expected to increase. A short but effective video on your social media pages could increase audience engagement, invite new residents to check you out, and share your business with the world. We also service New York County, Kings County, Essex County, and Union County.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Jersey City is important. With over 82% of the internet consisting of video content, you do not want to miss out on video for your business.
Whether you’re a continuing care community, a nursing home, a village, or another type of business, video marketing is a phenomenal way to help families find your business.
Some of the many benefits of video marketing are as follows:
• Shares the word about the business, products, or services
• Establishes the business as an authority in this competitive industry
• Increases credibility and trust with clients
• Influences purchasing choices (90% of customers will admit that a video helped them make a hard buying decision, according to Forbes)
Video marketing allows you a chance to build trust with your audience, inform potential customers of what it is that you offer, and share your product or service on social media or your own website.
Effective marketing Video Production for the Retirement Community Industry in Jersey City will help families who are in search of a trusting community to let their family members reside without regrets. Being able to produce a professional marketing video for your retirement community will attract new families as well as keep the families you already have within your retirement community.
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This type of video also showcases the type of retirement community and senior living options, such as:
• Age-restricted communities
• Independent Living
• Continuing Care
• Assisted Living
• Nursing Homes and Skilled Nursing Facilities
• Continuing care
• Convalescent home
• Convalescent hospital
• Old folks’ home
• Retirement facility Training
Videos for the Retirement Community Industry
Training in the retirement community industry is crucial in keeping your business going. Brand new senior care professionals may come and go, that’s just how things work. Personalized training videos can help you remove the issues that come with in-person training, allowing business leaders to save both time and money with training staff, while also improving learning outcomes for their employees.
Training videos:
• Have a higher employee watch rate; employees are 75% more likely to engage in video training than they would with other forms of training
• Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over in-person training or written manuals
• Have a higher retention rate for the data shared; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Make employee training more effective, efficient, and affordable; each video can be used many times over, and better comprehension of the information makes videos 83% more effective
Videos engage your senior care professionals while keeping training consistent for your business.
Training Video Production for the Retirement Community Industry in Jersey City guide prospective senior care professionals to which type of senior care facility options that they can advance in, which are:
• Independent Living
• Residential Care Homes
• Respite Services
• Assisted Living
• Memory Care
• Skilled Nursing
• Retirement Community
Interview Videos for the Retirement Community Industry
Today, interview videos for the retirement community industry include many types of videos. Expert interview videos for retirement communities share the perspective of your team and industry leaders. On the other hand, customer interviews allow your targeted audience to hear what your current customers say about your business. We also service 07032, 07087, 07030, and 07086.
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Both of these can build credibility for your business and increase trust with customers. They share insight from professionals, and they give a perspective that consumers can relate to. Whether you are looking to share your company’s leadership or what customers have to say about your business, interview Video Production for the Retirement Community Industry in Jersey City help your senior care facility stand out.
